
Bob Weir
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
564,766
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:13 UTC
Genres
Scores
Biography
Born in San Francisco in 1947, Bob Weir overcame academic struggles to become a pivotal figure in the American music scene. Weir's musical partnership with Jerry Garcia led to the formation of the Grateful Dead, where he developed his signature rhythm guitar style. Weir's songwriting contributions and stage presence helped shape the band's legacy, leading to a resurgence in his career with projects like Wolf Bros. and Dead & Company in the 21st century.
Bob Weir speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, BRAZIL, ITALY. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (12,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Coors, Verizon, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 564,766 · Engagements 13,209 · Rate 2.3% Posts 2,049 · Views 12,900 · Avg Likes 13,146 · Avg Comments 167 · Avg Views 12,900 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 29% 45-64: 29% 35-44: 27% 18-24: 14% |
Largest: 25-34 (29%); next: 45-64 (29%) |
Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
Top Countries |
UNITED STATES (78%) BRAZIL (3%) ITALY (3%) MEXICO (2%) RUSSIA (2%) |
Top regions: UNITED STATES (78%), BRAZIL (3%), ITALY (3%) |
Platform Engagement | Instagram: 12,268 avg likes/post · Tiktok: 12,900 avg views/post · Youtube: 0 avg views/post | Best reach: Tiktok 12,900 avg views; best engagement: Instagram 12,268 avg likes |
Top Brand Affinities
MOOG
Coors
Verizon
Margaritaville
Amazon Music
Gillette
Kroger
Pacific Northwest Wonderland
Jameson
Heinz
Pilsner Urquell
Paramount Pictures
Brand | Category | Score |
---|---|---|
MOOG | 14.56 | |
Coors | 12.68 | |
Verizon | 11.44 | |
Margaritaville | 8.07 | |
Amazon Music | 7.28 | |
Gillette | 6.89 | |
Kroger | 6.39 | |
Pacific Northwest Wonderland | 5.90 | |
Jameson | 5.31 | |
Heinz | 5.28 | |
Pilsner Urquell | 4.95 | |
Paramount Pictures | 4.89 | |
Cadillac | 4.64 | |
NHL | 4.44 | |
Nixon | 4.20 | |
Bud Light | 4.18 | |
ESPN | 4.06 | |
Lollapalooza | 4.01 | |
Busch | 3.98 | |
Taco Bell | 3.92 | |
NBC | 3.89 | |
Comedy Central | 3.82 | |
CNN | 3.80 | |
Hurley | 3.70 | |
Oculus | 3.66 | |
Holden | 3.41 | |
Bethesda Softworks | 3.39 | |
Budweiser | 3.36 | |
Coachella | 3.34 | |
Showtime | 3.28 | |
Spotify Music | 3.20 | |
Carhartt | 3.19 | |
Mulberry | 3.17 | |
NFL | 3.13 | |
Columbia Pictures | 2.82 | |
Airbnb | 2.71 | |
Harley-Davidson | 2.70 | |
Guinness | 2.64 | |
Philips | 2.58 | |
SoundCloud | 2.53 | |
Kodak | 2.44 | |
Lululemon Athletica | 2.39 | |
Chipotle Mexican Grill | 2.32 | |
The Olympic Games | 2.31 | |
Pepsi | 2.28 | |
Pixar | 2.26 | |
WWE | 2.08 | |
Walmart | 2.08 | |
The North Face | 2.04 | |
Activision Blizzard | 2.02 |
Official Profiles
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LoginArtist: Bob Weir
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 00:04:26 | Black-Throated Wind | WNCW | Charlotte, US | 6 |
Popularity (2025-10-02)
Platform | % |
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No data. |