Bob Weir

Bob Weir

Country: US | Gender: male

Influential: 59.51% Fanbase: 42.11% Trending: 68.21%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 14.56% • Very Strong

As of 2025-09-09

564,766

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 21:21:13 UTC

Genres

countrycountry rockrockroots rockjam bandrockblues rockfolk rockpsychedelic rock

Scores

Score: DMDB 59.50% | Fanbase 42.10% | Trending 68.20% | CAREER STAGE: MID_LEVEL

Biography

Bob Weir, a founding member of the Grateful Dead, played a crucial role as the band's rhythm guitarist and songwriter. Weir's distinctive style complemented Jerry Garcia's lead guitar, contributing to the band's unique sound. Following Garcia's death in 1995, Weir continued his musical journey with projects like RatDog and Dead & Company, exploring new avenues in his career.

Born in San Francisco in 1947, Bob Weir overcame academic struggles to become a pivotal figure in the American music scene. Weir's musical partnership with Jerry Garcia led to the formation of the Grateful Dead, where he developed his signature rhythm guitar style. Weir's songwriting contributions and stage presence helped shape the band's legacy, leading to a resurgence in his career with projects like Wolf Bros. and Dead & Company in the 21st century.
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Bob Weir Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Bob Weir speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, BRAZIL, ITALY. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (12,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Coors, Verizon, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bob Weir score 2.34%Strong bucket.
Brand: MOOGBrand: CoorsBrand: Verizon
Followers:564,766
Engagements:13,209
Rate:2.3%
Posts:2,049
Views:12,900
Avg Likes:13,146
Avg Comments:167
Avg Views:12,900

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 564,766 · Engagements 13,209 · Rate 2.3%
Posts 2,049 · Views 12,900 · Avg Likes 13,146 · Avg Comments 167 · Avg Views 12,900
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
45-64: 29%
35-44: 27%
18-24: 14%
Largest: 25-34 (29%); next: 45-64 (29%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (78%)
BRAZIL (3%)
ITALY (3%)
MEXICO (2%)
RUSSIA (2%)
Top regions: UNITED STATES (78%), BRAZIL (3%), ITALY (3%)
Platform Engagement Instagram: 12,268 avg likes/post · Tiktok: 12,900 avg views/post · Youtube: 0 avg views/post Best reach: Tiktok 12,900 avg views; best engagement: Instagram 12,268 avg likes

Top Brand Affinities

MOOG
Score: 14.56
Coors
Score: 12.68
Verizon
Score: 11.44
Margaritaville
Score: 8.07
Amazon Music
Score: 7.28
Gillette
Score: 6.89
Kroger
Score: 6.39
Pacific Northwest Wonderland
Score: 5.90
Jameson
Score: 5.31
Heinz
Score: 5.28
Pilsner Urquell
Score: 4.95
Paramount Pictures
Score: 4.89
Brand Category Score
MOOG 14.56
Coors 12.68
Verizon 11.44
Margaritaville 8.07
Amazon Music 7.28
Gillette 6.89
Kroger 6.39
Pacific Northwest Wonderland 5.90
Jameson 5.31
Heinz 5.28
Pilsner Urquell 4.95
Paramount Pictures 4.89
Cadillac 4.64
NHL 4.44
Nixon 4.20
Bud Light 4.18
ESPN 4.06
Lollapalooza 4.01
Busch 3.98
Taco Bell 3.92
NBC 3.89
Comedy Central 3.82
CNN 3.80
Hurley 3.70
Oculus 3.66
Holden 3.41
Bethesda Softworks 3.39
Budweiser 3.36
Coachella 3.34
Showtime 3.28
Spotify Music 3.20
Carhartt 3.19
Mulberry 3.17
NFL 3.13
Columbia Pictures 2.82
Airbnb 2.71
Harley-Davidson 2.70
Guinness 2.64
Philips 2.58
SoundCloud 2.53
Kodak 2.44
Lululemon Athletica 2.39
Chipotle Mexican Grill 2.32
The Olympic Games 2.31
Pepsi 2.28
Pixar 2.26
WWE 2.08
Walmart 2.08
The North Face 2.04
Activision Blizzard 2.02

Official Profiles

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Artist: Bob Weir

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 00:04:26 Black-Throated Wind WNCW Charlotte, US 6

Popularity (2025-10-02)

Platform%
No data.