Bob Andy

Bob Andy

Country: JM | Gender: male

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Influential: 50.90% Fanbase: 25.49% Trending: 63.61%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 147.52% • Very Strong

As of 2025-09-08

14,525

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:22:36 UTC

Genres

rocklovers rockrock steadyreggaereggaedubroots reggaeska

Scores

Score: DMDB 50.90% | Fanbase 25.50% | Trending 63.60% | CAREER STAGE: MID_LEVEL

Biography

Reggae icon Bob Andy, born Keith Anderson, is revered for his influential songwriting and soulful vocals. As a member of The Paragons and later as a solo artist, he recorded a plethora of hits that have become reggae standards. His collaborations with artists like Marcia Griffiths and successful solo releases, including the album "Lots of Love and I," solidified his status as a legendary figure in reggae music.

Bob Andy's impact on the music industry extends beyond his own performances, with his compositions covered by notable artists such as Ken Boothe and Delroy Wilson. His accolades include the Jamaican Government's Order of Distinction in the Rank of Commander, recognizing his significant contributions to reggae music. Bob Andy's legacy lives on through his timeless catalogue of music, which continues to inspire and resonate with audiences worldwide.
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Bob Andy Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Bob Andy draws 25-34 & 35-44 audiences and holds attention in BRAZIL, UNITED KINGDOM, UNITED STATES. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 150 avg views per post, with Instagram sustaining the conversation. Audience adjacency to The House of Marley, Mixcloud, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bob Andy score 3.04% — Very Strong bucket.
Brand: The House of MarleyBrand: MixcloudBrand: Akai
Followers:14,525
Engagements:442
Rate:3.0%
Posts:445
Views:150
Avg Likes:442
Avg Comments:21
Avg Views:150

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,525 · Engagements 442 · Rate 3.0%
Posts 445 · Views 150 · Avg Likes 442 · Avg Comments 21 · Avg Views 150 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 26%
18-24: 15%
45-64: 13%
 Largest: 25-34 (44%); next: 35-44 (26%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0% 		Skews male (81%)
Top Countries BRAZIL (26%)
UNITED KINGDOM (17%)
UNITED STATES (12%)
FRANCE (10%)
KENYA (7%)
 Top regions: BRAZIL (26%), UNITED KINGDOM (17%), UNITED STATES (12%)
Platform Engagement Instagram: 440 avg likes/post · Youtube: 150 avg views/post Best reach: Youtube 150 avg views; best engagement: Instagram 440 avg likes

Top Brand Affinities

The House of Marley
Score: 147.52
Mixcloud
Score: 68.59
Akai
Score: 19.08
Amazon Music
Score: 18.76
Clarks
Score: 11.74
Pro Tools
Score: 9.69
Pioneer
Score: 8.55
Spotify Music
Score: 6.36
SoundCloud
Score: 5.85
iHeartRadio Music Awards
Score: 5.46
Ableton
Score: 5.37
NBC
Score: 4.85
Top Brand Affinities
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Brand Category Score
The House of Marley 147.52
Mixcloud 68.59
Akai 19.08
Amazon Music 18.76
Clarks 11.74
Pro Tools 9.69
Pioneer 8.55
Spotify Music 6.36
SoundCloud 5.85
iHeartRadio Music Awards 5.46
Ableton 5.37
NBC 4.85
CNN 4.35
Paramount Pictures 4.02
Hennessy 3.57
Beats Electronics 3.39
Kodak 3.18
MTV 3.00
Omega 2.79
Fenty beauty 2.75
BBC 2.73
musical.ly 2.62
Philips 2.58
Guinness 2.46
Dr. Martens 2.46
Versace 2.40
Universal 2.30
Timberland 2.15
Polo Ralph Lauren 2.06
Los Angeles Lakers 1.86
Amazon 1.84
Warner Bros 1.84
Paypal 1.84
The Olympic Games 1.77
Fendi 1.72
NBA 1.70
Heineken 1.63
Pandora 1.61
Balenciaga 1.45
Supreme 1.43
Coachella 1.37
Sneakerhead 1.36
New Balance 1.35
Puma 1.30
FashionNova 1.29
Cadillac 1.23
Tesla Motors 1.22
shein 1.11
Pepsi 1.10
NFL 1.08

Official Profiles

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Artist: Bob Andy

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 05:34:00 Feel The Feeling Solar Radio London, GB 226

Popularity (2025-10-02)

Platform%
No data.
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