Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,480,897
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 15:18:33 UTC
Genres
Scores
Biography
BM reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, MEXICO. The demographic tilt is heavily female (79%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 171,450 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to GENTLE MONSTER, iHeartRadio Music Awards, Coach suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,480,897 · Engagements 122,684 · Rate 2.7% Posts 182 · Views 171,450 · Avg Likes 118,852 · Avg Comments 1,067 · Avg Views 171,450 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 19% 13-17: 11% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (19%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (11%) MEXICO (9%) SOUTH KOREA (5%) CHILE (4%) |
Top regions: UNITED STATES (25%), BRAZIL (11%), MEXICO (9%) |
| Platform Engagement | Instagram: 81,052 avg likes/post · Tiktok: 171,450 avg views/post | Best reach: Tiktok 171,450 avg views; best engagement: Instagram 81,052 avg likes |
Top Brand Affinities
GENTLE MONSTER
iHeartRadio Music Awards
Coach
boohoo
Movistar
Tiffany
BH Cosmetics
Fenty beauty
NYX Cosmetics
UNIQLO
Polaroid
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 10.93 | |
| iHeartRadio Music Awards | 5.90 | |
| Coach | 5.06 | |
| boohoo | 4.98 | |
| Movistar | 4.34 | |
| Tiffany | 4.20 | |
| BH Cosmetics | 3.82 | |
| Fenty beauty | 3.82 | |
| NYX Cosmetics | 3.44 | |
| UNIQLO | 3.05 | |
| Polaroid | 2.59 | |
| Lollapalooza | 2.53 | |
| Marc Jacobs | 2.52 | |
| Showtime | 2.52 | |
| Benefit Cosmetics | 2.50 | |
| Too Faced Cosmetics | 2.44 | |
| FashionNova | 2.42 | |
| Emporium | 2.40 | |
| Urban Decay Cosmetics | 2.29 | |
| Guess | 2.25 | |
| Versace | 2.22 | |
| League of Legends | 2.16 | |
| Sprite | 2.15 | |
| Maybelline | 2.13 | |
| Tiffany & Co | 2.07 | |
| ASOS | 2.02 | |
| New Balance | 2.01 | |
| Cafecito | 1.97 | |
| Balenciaga | 1.95 | |
| Pokemon Go | 1.89 | |
| Bershka | 1.89 | |
| Tarte Cosmetics | 1.85 | |
| Anastasia Beverly Hills | 1.80 | |
| CBS Television Studios | 1.79 | |
| Yves Saint Laurent | 1.75 | |
| Pokemon | 1.66 | |
| Sephora | 1.65 | |
| Michael Kors | 1.62 | |
| Primark | 1.61 | |
| Christian Dior | 1.51 | |
| Fujifilm | 1.51 | |
| Louis Vuitton | 1.47 | |
| OREO | 1.46 | |
| Puma | 1.41 | |
| Pixar | 1.33 | |
| Bellagio | 1.30 | |
| Starbucks | 1.29 | |
| Forever 21 | 1.28 | |
| Huda Beauty | 1.26 | |
| Tommy Hilfiger | 1.24 |
Official Profiles
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LoginArtist: BM
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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|---|---|
| No data. | |