BM Brand Affinity ranks highest 47 Street at 101.57% . Very Strong. Score DMDB 59.30% | Fanbase 39.14%

BM — latin artist from AR.

BM (Braian Joel Martignone) was born in Chivilcoy, Buenos Aires Province, and developed a passion for music from a young age. His songs blend genres such as…

BM

Recognizable

Country: AR | Gender: male | Artist ID: 5dffe62b-85b6-43e3-864d-58a74eca77af

Find Artist

Genres

latinlatinpreviareggaeton

Influential: 59.30% Fanbase: 39.14% Trending: 69.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 101.57% • Very Strong

As of 2025-09-09

2,404,336

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.30% | Fanbase 39.14% | Trending 69.38% | CAREER STAGE: MAINSTREAM

Biography

BM (Braian Joel Martignone) was born in Chivilcoy, Buenos Aires Province, and developed a passion for music from a young age. His songs blend genres such as cumbia, RKT, and reggaeton.

Among his notable releases is "M.A," which has garnered over 170 million streams on Spotify and 150 million views on YouTube. The remix of the track featuring artists like Callejero Fino, La Joaqui, and Lola Índigo entered Spotify's Global Daily Top 200 and reached #2 in Argentina. Another successful track, "Ni Una Ni Dos," topped the charts in Argentina on Spotify and has remained in the Top 50 since its release. In 2023, BM released "DIME SI ERES FELIZ VOL.2," a reimagined version of Hernan y La Champions Liga's hit, which peaked at #15 in Argentina and stayed in the Top 50 for six months. He also collaborated with Jay Wheeler on the song "COMPLICADO" for Big One's Crossover #4 album with Luar La L. BM concluded the year with a sold-out solo show at Gran Rex. In 2024, he launched "UNA MÁS," reaching #4 on YouTube's Music Trends, and recently released a bachata track, "CORAZÓN," with Flor Alvarez. With over 8 million monthly listeners on Spotify, BM has become one of the most streamed artists in Argentina, reaching #2 in the rankings.

Report Date: 2025-09-09

BM commands interest from 18-24 & 25-34 audiences in ARGENTINA, URUGUAY, CHILE. With a heavily male (64%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (346,550 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with 47 Street, Arcor, Alpargatas points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BM score 3.15% — Very Strong bucket.

Brand: 47 StreetBrand: ArcorBrand: Alpargatas

Followers:2,404,336

Engagements:75,840

Rate:3.2%

Posts:134

Avg Likes:73,351

Avg Comments:505

Avg Views:370,829

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,404,336 · Engagements 75,840 · Rate 3.2% Posts 134 · Views 370,829 · Avg Likes 73,351 · Avg Comments 505 · Avg Views 370,829	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 35-44: 8% 13-17: 7%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	ARGENTINA (71%) URUGUAY (10%) CHILE (4%) SPAIN (3%) PERU (2%)	Top regions: ARGENTINA (71%), URUGUAY (10%), CHILE (4%)
Platform Engagement	Instagram: 34,240 avg likes/post · Tiktok: 346,550 avg views/post · Youtube: 24,279 avg views/post	Best reach: Tiktok 346,550 avg views; best engagement: Tiktok 37,500 avg likes

Top Brand Affinities

47 Street

Score: 101.57

Arcor

Score: 41.38

Alpargatas

Score: 14.22

Movistar

Score: 11.53

Suavecito

Score: 10.79

Pioneer

Score: 9.12

Andis

Score: 9.01

Peugeot

Score: 7.19

Smirnoff

Score: 6.83

Campari

Score: 6.24

Fiat

Score: 5.34

Lollapalooza

Score: 4.76

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Top Brand Affinities

Brand	Category	Score
47 Street		101.57
Arcor		41.38
Alpargatas		14.22
Movistar		11.53
Suavecito		10.79
Pioneer		9.12
Andis		9.01
Peugeot		7.19
Smirnoff		6.83
Campari		6.24
Fiat		5.34
Lollapalooza		4.76
VidaSana		4.22
Honda		3.94
Renault		3.93
Pringles		3.90
Barber Shop Connect		3.52
Bacardi		3.16
Cafecito		2.99
Pull&Bear		2.81
Burger King		2.54
Chevrolet		2.53
Spotify Music		2.25
Yamaha		2.23
Transformers		2.19
Bershka		1.94
musical.ly		1.89
Ford		1.73
Calvin Klein		1.59
Guess		1.49
Volkswagen		1.48
shein		1.45
Pandora		1.40
Toyota		1.39
L'Oréal Paris		1.32
Call of Duty		1.19
FIFA		1.14
SheInside		1.14
Mercedes-Benz		1.10
Lamborghini		1.03
Los Angeles Lakers		1.02
Mitsubishi		1.01
Suzuki		1.01
Universal		0.99
SoundCloud		0.97
Nike		0.97
Rolex		0.95
Beats Electronics		0.95
Puma		0.93
Yves Saint Laurent		0.93