Bluey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
18,024,309
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:50:08 UTC
Genres
Scores
Biography
The album, recorded in Brisbane, draws inspiration from the episode “Rug Island” and showcases a diverse range of tracks, including an ‘80s synth rock tune “Fairytale” and a traditional sea shanty “Explorers.” With highlights like “Onesies” and the new vocal version of the “Bluey Theme Tune,” Bluey: Rug Island promises to delight fans with its blend of whimsical melodies and engaging storytelling from the beloved animated series.
Bluey draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, MEXICO. The skew is heavily female (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 709,495 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Vegemite, Kmart, Coles makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,024,309 · Engagements 55,880 · Rate 0.3% Posts 4,063 · Views 1,059,295 · Avg Likes 51,818 · Avg Comments 588 · Avg Views 1,059,295 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 39% 35-44: 9% 13-17: 7% |
Largest: 18-24 (43%); next: 25-34 (39%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (24%) PHILIPPINES (15%) MEXICO (10%) INDONESIA (8%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (24%), PHILIPPINES (15%), MEXICO (10%) |
| Platform Engagement | Instagram: 22,355 avg likes/post · Tiktok: 349,800 avg views/post · Youtube: 709,495 avg views/post | Best reach: Youtube 709,495 avg views; best engagement: Tiktok 28,450 avg likes |
Top Brand Affinities
Vegemite
Kmart
Coles
Woolworths
Play-Doh
Fisher-Price
Qantas
Five Nights at Freddy's
Pottery Barn
Babybump
Thermomix
OLD NAVY
| Brand | Category | Score |
|---|---|---|
| Vegemite | 41.75 | |
| Kmart | 40.04 | |
| Coles | 33.28 | |
| Woolworths | 23.43 | |
| Play-Doh | 17.01 | |
| Fisher-Price | 16.84 | |
| Qantas | 15.75 | |
| Five Nights at Freddy's | 14.28 | |
| Pottery Barn | 12.19 | |
| Babybump | 11.97 | |
| Thermomix | 11.22 | |
| OLD NAVY | 10.45 | |
| Gerber | 9.99 | |
| Target | 9.62 | |
| DreamWorks | 9.56 | |
| MamaBear | 9.31 | |
| ALDI | 9.09 | |
| Sunnies Studios | 8.48 | |
| SpeedPaint | 7.84 | |
| Marks & Spencer | 7.69 | |
| Influenster | 6.79 | |
| DeviantArt | 6.77 | |
| Hot Topic | 6.68 | |
| Chick-fil-A | 6.55 | |
| Holden | 6.00 | |
| Columbia Pictures | 5.74 | |
| Publix | 5.27 | |
| BarkBox | 5.25 | |
| Sega | 5.22 | |
| Lego | 5.10 | |
| Kroger | 4.92 | |
| Pixar | 4.89 | |
| Cadbury | 4.46 | |
| Nickelodeon | 4.37 | |
| Billabong | 4.28 | |
| Costco | 4.27 | |
| Summit Entertainment | 4.04 | |
| Comedy Central | 3.81 | |
| Hot Wheels | 3.72 | |
| Tupperware Brands | 3.64 | |
| LEGOLAND | 3.51 | |
| Kate Spade | 3.46 | |
| Lush | 3.40 | |
| Cartoon Network | 3.24 | |
| PetSmart | 3.22 | |
| The Witcher | 3.19 | |
| Walmart | 3.08 | |
| Busch | 3.08 | |
| Snoopy And The Peanuts Gang | 3.00 | |
| Universal | 2.99 |
Official Profiles
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LoginArtist: Bluey
The map shows every radio station that aired Bluey today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:17:23 | Bluey Theme Tune (Extended) | Double J | Canberra, AU | 8 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |