
Blue October
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
890,979
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:49:05 UTC
Genres
Biography
Influenced by a diverse range of artists such as Peter Gabriel, U2, The Smiths, and Radiohead, Blue October's music explores themes of healing and celebration, offering listeners a profound and resonant experience. The band's collaborations with artists like Billy Corgan and Imogen Heap further showcase their commitment to pushing creative boundaries and inspiring fans through their artistry.
Blue October is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (9,307 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Houston Livestock Show and Rodeo, Live Nation, Arctic Fox hair Color points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 890,979 · Engagements 1,609 · Rate 0.2% Posts 9,551 · Views 11,233 · Avg Likes 1,545 · Avg Comments 68 · Avg Views 11,233 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 37% 18-24: 36% 35-44: 16% 45-64: 7% |
Largest: 25-34 (37%); next: 18-24 (36%) |
Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
Top Countries |
UNITED STATES (60%) CANADA (5%) UNITED KINGDOM (4%) RUSSIA (3%) NIGERIA (3%) |
Top regions: UNITED STATES (60%), CANADA (5%), UNITED KINGDOM (4%) |
Platform Engagement | Instagram: 880 avg likes/post · Tiktok: 9,307 avg views/post · Youtube: 1,926 avg views/post | Best reach: Tiktok 9,307 avg views; best engagement: Instagram 880 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Live Nation
Arctic Fox hair Color
Dr Pepper
Lowe's
Hot Topic
Influenster
The Home Depot
Walgreens
Bath & Body Works
Verizon
Bud Light
Brand | Category | Score |
---|---|---|
Houston Livestock Show and Rodeo | Entertainment | 21.55 |
Live Nation | Entertainment | 21.35 |
Arctic Fox hair Color | Beauty & Personal Care | 16.16 |
Dr Pepper | Beverages | 10.23 |
Lowe's | Home & Living | 8.34 |
Hot Topic | Apparel & Fashion | 8.28 |
Influenster | Beauty & Personal Care | 7.64 |
The Home Depot | Home & Living | 6.50 |
Walgreens | Health & Wellness | 6.02 |
Bath & Body Works | Beauty & Personal Care | 5.90 |
Verizon | Telecom & Internet Services | 5.42 |
Bud Light | Alcoholic Beverages | 5.35 |
Margaritaville | Apparel & Fashion | 5.16 |
Kroger | Grocery & Pantry | 5.09 |
Columbia Pictures | Entertainment | 4.96 |
Walmart | E-commerce & Marketplaces | 4.44 |
Taco Bell | Restaurants & Food Service | 4.42 |
BarkBox | Pet Supplies | 4.39 |
iHeartRadio Music Awards | Entertainment | 4.05 |
Showtime | Entertainment | 3.87 |
Target | Apparel | 3.75 |
Coors | Alcoholic Beverages | 3.67 |
Busch | Beverages | 3.59 |
Dr. Martens | Apparel & Fashion | 3.58 |
AMC | Entertainment | 3.50 |
Prismacolor | Books, Stationery & Office | 3.47 |
PetSmart | Pet Supplies | 3.36 |
NBC | Entertainment & Media | 3.34 |
NHL | Sports & Outdoors | 2.98 |
Comedy Central | Entertainment & Media | 2.89 |
Paramount Pictures | Entertainment & Media | 2.85 |
Jeep | Automotive | 2.73 |
Budweiser | Beverages | 2.68 |
Star Wars | Entertainment | 2.62 |
Pokemon Go | Gaming & Esports (Software/Titles) | 2.60 |
WWE | Entertainment | 2.56 |
MTV | Entertainment | 2.51 |
Cadillac | Automotive | 2.51 |
Monster Beverage | Beverages | 2.44 |
Snoopy And The Peanuts Gang | Entertainment | 2.43 |
Too Faced Cosmetics | Beauty & Personal Care | 2.42 |
NFL | Sports & Outdoors | 2.39 |
Babybump | Baby, Kids & Maternity | 2.38 |
Activision Blizzard | Gaming & Esports (Software/Titles) | 2.26 |
Jack Daniels | Beverages | 2.25 |
Urban Decay Cosmetics | Beauty & Personal Care | 2.24 |
Spotify Music | Entertainment & Media | 2.19 |
Under Armour | Apparel & Fashion | 2.18 |
Lollapalooza | Entertainment | 2.14 |
BBC | Apparel & Fashion | 2.13 |
Official Profiles
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LoginArtist: Blue October
The map shows every radio station that aired Blue October today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 2,569,337
PLATFORM | TOTAL | % | |
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1,170,476 | 45.56% |
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812,051 | 31.61% |
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410,775 | 15.99% |
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176,035 | 6.85% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 07:38:16 | Hot Stuff | WZEW | Mobile, US | 183 |
2025-08-21 07:23:50 | Hot Stuff | WWCT | Bartonville, US | 182 |
2025-08-21 07:18:21 | Hot Stuff | KRXP-FM | Pueblo West, CO, US | 182 |
2025-08-21 07:17:38 | Moving on (So Long) | KMYZ-FM (Z104.5FM Tulsa) | Tulsa, OK, US | 159 |
2025-08-21 07:14:53 | Bleed Out | WWCT | Bartonville, US | 4 |
2025-08-21 07:14:44 | Into the Ocean | WWCT | Bartonville, US | 4 |
2025-08-21 07:14:36 | Hate Me (With Intro) | WWCT | Bartonville, US | 3 |
2025-08-21 06:58:40 | Inner Glow | KWSS | Phoenix, AZ, US | 250 |
2025-08-21 06:50:02 | Hot Stuff | X98.5 | Anderson, SC, US | 176 |
2025-08-21 06:27:10 | Hot Stuff | KYSR | Los Angeles, CA, US | 121 |
Popularity (2025-10-06)
Platform | % |
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No data. |