Blue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,913,500
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:54:48 UTC
Genres
Scores
Biography
Blue has momentum with 25-34 & 18-24 audiences—particularly in INDIA, PHILIPPINES, INDONESIA. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 56,700 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Nike, Adidas, Coca-Cola signals obvious wins in Merchandise collaborations with fashion brands, Exclusive album bundles with signed memorabilia, VIP concert experiences and meet-and-greets. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,913,500 · Engagements 3,988 · Rate 0.2% Posts 546 · Views 61,106 · Avg Likes 3,637 · Avg Comments 148 · Avg Views 61,106 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 40% 35-44: 10% 13-17: 4% |
Largest: 25-34 (42%); next: 18-24 (40%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
INDIA (23%) PHILIPPINES (6%) INDONESIA (5%) UNITED STATES (4%) BANGLADESH (4%) |
Top regions: INDIA (23%), PHILIPPINES (6%), INDONESIA (5%) |
| Platform Engagement | Tiktok: 56,700 avg views/post · Youtube: 4,406 avg views/post | Best reach: Tiktok 56,700 avg views; best engagement: Tiktok 3,335 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive album bundles with signed memorabilia
- VIP concert experiences and meet-and-greets
- Streaming service partnerships for exclusive content
- Social media campaigns with fan engagement
- Music video collaborations with popular influencers
- Themed playlists on streaming platforms
- Charity events or collaborations with non-profits
Marketing Angles
- Nostalgia marketing focusing on their 20-year anniversary
- Highlighting collaborations with iconic artists
- Leveraging social media trends for engagement
- Creating behind-the-scenes content for new album
- Utilizing fan-generated content for promotions
- Targeting younger demographics through TikTok challenges
Content Themes
- Behind-the-scenes of album creation
- Stories from their 20-year journey
- Fan stories and testimonials
- Music influences and inspirations
- Live performance highlights
- Interactive Q&A sessions with fans
Partnership Brands
- Nike
- Adidas
- Coca-Cola
- Apple Music
- Spotify
- MTV
- YouTube
- Samsung
- Pepsi
- H&M
- Urban Outfitters
- Fender
- Bose
- Red Bull
- Warner Music
- Live Nation
- Ticketmaster
- Tidal
- Amazon Music
- Netflix
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Blue
The map shows every radio station that aired Blue today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:55:39 | All Rise | East coast fm | Bray, IE | 219 |
| 2025-08-21 07:48:46 | Breathe Easy | Radio Neo1 | Langnau, CH | 213 |
| 2025-08-21 07:41:37 | All Rise | VLR | Odense, DK | 215 |
| 2025-08-21 07:39:52 | Sorry Seems to Be the Hardest Word (radio edit) | BNR Horizont | Sofia, BG | 194 |
| 2025-08-21 05:44:19 | U Make Me Wanna (radio edit) | Radio 7 | Stuttgart, DE | 4 |
| 2025-08-21 05:25:57 | One Love | Original 106 | Amberdeen, GB | 199 |
| 2025-08-21 05:16:12 | U Make Me Wanna (radio edit) | Radio Suby | Umbria, IT | 204 |
| 2025-08-21 04:57:40 | Get Down on It | Voks Radio | Bandung, ID | 273 |
| 2025-08-21 04:56:20 | U Make Me Wanna (radio edit) | Hit Radio Ohr | Freiburg im Breisgau, DE | 218 |
| 2025-08-21 04:52:49 | U Make Me Wanna (radio edit) | Antenne [Bayern] | Munich, DE | 140 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |