Bliss n Eso

Bliss n Eso

Country: AU

Influence: 58.55% Fanbase: 43.94% Trending: 65.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Telstra • 47.57% • Very Strong

As of 2025-09-14

352,719

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-10-07 18:44:15 UTC

Genres

hip-hop & raphip-hop/rapaustralian hip hopcontemporary hip hophip hop

Biography

Bliss n Eso, the 9-time ARIA nominees in hip-hop, have released their highly anticipated 7th studio album, "The Sun." This album features collaborations with Chillinit, Dizzee Rascal, and Kasey Chambers, following their critically acclaimed ARIA #1 album "Off The Grid" in 2017. With their last three albums debuting at #1 and a loyal fanbase, Bliss n Eso's latest release combines their signature sound with a contemporary twist, showcasing their massive success in the Australian music scene.

Known for their triple-platinum hit "Moments (feat. Gavin James)" and multiple ARIA Awards, Bliss n Eso's new album "The Sun" continues their streak of chart-topping success. Selling close to half a million records in Australia alone, the hip-hop giants deliver a record that pays homage to their greatest hits while staying relevant in today's music landscape.

Bliss n Eso Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

Bliss n Eso maintains consistent pull among 18-24 & 25-34 audiences across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (77%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,387 avg views per post; Instagram functions as the community touchpoint. Affinity with Telstra, Virgin Australia, Coles makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bliss n Eso score 0.36%Low bucket.
Brand: TelstraBrand: Virgin AustraliaBrand: Coles
Followers:352,719
Engagements:1,254
Rate:0.4%
Posts:695
Views:6,303
Avg Likes:1,202
Avg Comments:86
Avg Views:6,303

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 352,719 · Engagements 1,254 · Rate 0.4%
Posts 695 · Views 6,303 · Avg Likes 1,202 · Avg Comments 86 · Avg Views 6,303
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 36%
35-44: 10%
13-17: 5%
Largest: 18-24 (46%); next: 25-34 (36%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries AUSTRALIA (52%)
UNITED STATES (16%)
UNITED KINGDOM (6%)
CANADA (5%)
GERMANY (3%)
Top regions: AUSTRALIA (52%), UNITED STATES (16%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 745 avg likes/post · Tiktok: 3,387 avg views/post · Youtube: 2,916 avg views/post Best reach: Tiktok 3,387 avg views; best engagement: Instagram 745 avg likes

Top Brand Affinities

Telstra
Score: 47.57
Virgin Australia
Score: 45.94
Coles
Score: 40.19
Holden
Score: 34.60
Vegemite
Score: 30.32
Illy
Score: 28.83
Qantas
Score: 22.80
Kmart
Score: 21.46
Jim Beam
Score: 13.33
Sunnies Studios
Score: 12.14
Woolworths
Score: 11.89
Foot Locker
Score: 7.70
Brand Category Score
Telstra 47.57
Virgin Australia 45.94
Coles 40.19
Holden 34.60
Vegemite 30.32
Illy 28.83
Qantas 22.80
Kmart 21.46
Jim Beam 13.33
Sunnies Studios 12.14
Woolworths 11.89
Foot Locker 7.70
Datsun 7.48
Isuzu 7.21
Alpinestars 6.88
Nixon 5.98
Husqvarna Motorcycles 5.32
Billabong 5.03
Jack Daniels 4.98
Monster Beverage 4.47
Beats Electronics 3.83
Nissan 3.80
KTM 3.75
Mazda 3.65
GoPro 3.63
Toyota 3.59
Fallout 3.55
Ford 3.48
Red Bull 3.45
Babybump 3.45
Stüssy 3.38
Cadbury 3.35
Subaru 3.29
Harley-Davidson 3.13
KFC 3.02
Ubisoft 3.00
Lush 2.99
McLaren 2.76
Suzuki 2.76
Volvo 2.64
Oakley 2.64
Geocaching 2.64
Yamaha 2.63
NHL 2.63
Hot Wheels 2.63
Baileys 2.57
Emporium 2.55
UFC 2.39
Tinder 2.34
Mitsubishi Motors 2.29

Official Profiles

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Artist: Bliss n Eso

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:30:00 High (feat. Bliss n Eso & Lee Fields) Hit 103.5 FM Cairns Cairns, AU 3
2025-08-21 06:29:51 Friend Like You Hit 103.5 FM Cairns Cairns, AU 6
2025-08-21 00:51:26 Chemical Heart - GEED UP Double J Canberra, AU 160

Popularity (2025-10-06)

Platform%
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Trending Artist