BLVCKHEART, also known as "Sam," is a solo artist who has carved out a distinctive sound by blending Pop, R&B, Hip-hop, and Soul. His breakout track "Pheromone" introduced him as a genuine artist to the public. Sam, who started making music at 12, relocated from Nakhon Sawan to Bangkok in pursuit of his musical ambitions. He later teamed up with Saran and other collaborators in DIEOUT, an emerging Hip-hop group making waves in the Thai music industry.