Blackhawk

Blackhawk — country artist from US.

BlackHawk, a country music trio formed in 1992, achieved consistent success in the 1990s with hits like "Every Once in a While" and "I'm Not Strong Enough to…

Influence: 55.95% Fanbase: 30.96% Trending: 68.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-16

66,300

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 16:55:23 UTC

Genres

countrycountrycountry roadcountry rockrockrockhip-hop & raphip-hop/rapelectronicelectronic

Biography

BlackHawk, a country music trio formed in 1992, achieved consistent success in the 1990s with hits like "Every Once in a While" and "I'm Not Strong Enough to Say No." Comprised of seasoned pros Henry Paul, Van Stephenson, and David Robbins, the band's melodic sound and outlaw swagger resonated with the rockin' country trend of the era. Despite lineup changes over the years, BlackHawk continued to release new music, with albums like Brothers of the Southland and Blue Highway in 2014 and 2022, respectively.

Before BlackHawk, members Henry Paul, Van Stephenson, and David Robbins had established careers in the music industry, with Paul's background in the Southern rock outfit the Outlaws and Stephenson's success as a songwriter. Signed to Arista Nashville in 1993, BlackHawk saw chart success with hits like "Every Once in a While" and "I'm Not Strong Enough to Say No." Despite lineup changes and label shifts, the band persevered, releasing albums like The Sky's the Limit and Down from the Mountain, culminating in their 2022 release of Blue Highway, their first album of original material in eight years.

Top Brand Affinities

Report Date: 2025-08-16

Blackhawk builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, CANADA, PHILIPPINES. With a male-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (275,781 avg views per post), while Youtube provides social proof in comments and saves. Affinities with CMT (Country Music Television), Nashville tourism boards, Country music festivals point to authentic extensions into Merchandise (t-shirts, hats), Vinyl records of latest albums, Exclusive online concerts. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blackhawk score 3.43% — Very Strong bucket.

Product: Merchandise (t-shirts, hats)Product: Vinyl records of latest albumsProduct: Exclusive online concerts

Followers:66,300

Engagements:2,275

Rate:3.4%

Posts:41

Avg Likes:2,176

Avg Comments:86

Avg Views:275,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,300 · Engagements 2,275 · Rate 3.4% Posts 41 · Views 275,781 · Avg Likes 2,176 · Avg Comments 86 · Avg Views 275,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 27% 18-24: 19% 45-64: 19%	Largest: 25-34 (33%); next: 35-44 (27%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (83%) CANADA (5%) PHILIPPINES (3%) INDIA (1%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (83%), CANADA (5%), PHILIPPINES (3%)
Platform Engagement	Youtube: 275,781 avg views/post	Best reach: Youtube 275,781 avg views; best engagement: Youtube 2,176 avg likes