Black Thought

Black Thought

Country: US | Gender: male

Influential: 60.37% Fanbase: 41.40% Trending: 69.85%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 39.67% • Very Strong

As of 2025-09-08

679,243

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:58:33 UTC

Genres

hip-hop & raphip hopsouthern hip hopeast coast hip hophip-hop/raphardcore hip hopalternative hip hopboom bapcontemporary hip hop

Scores

Score: DMDB 60.40% | Fanbase 41.40% | Trending 69.90% | CAREER STAGE: MAINSTREAM

Biography

Black Thought, renowned for his exceptional rap skills, has been a prominent figure in the music industry since the '90s with his group, The Roots. Despite primarily anchoring The Roots' albums, including Grammy-nominated releases, Black Thought has also ventured into collaborative projects, further establishing himself as a masterful street poet through releases like the Streams of Thought trilogy and Cheat Codes. His impactful background in Philadelphia, marked by tragedy and turmoil, has deeply influenced his artistry and lyrical prowess, making him a respected and influential figure in hip-hop culture.

The alliance between Black Thought and Questlove in 1987 led to the formation of The Roots, a rap unit that garnered critical acclaim and commercial success with albums like Things Fall Apart and Phrenology. While The Roots solidified their mainstream presence, Black Thought also engaged in several solo endeavors, releasing projects like Streams of Thought trilogy and collaborating with notable artists. His multifaceted career extends beyond music, with ventures into acting and theater, showcasing his versatility and talent across various creative platforms. With a rich and impactful discography, Black Thought continues to captivate audiences with his profound lyricism and artistic vision.
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Black Thought Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Black Thought stands out with 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (67%), and content lands hardest on Instagram, where posts average 9,706 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Akai, WNBA, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Black Thought a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Black Thought score 1.43%Moderate bucket.
Brand: Live NationBrand: AkaiBrand: WNBA
Followers:679,243
Engagements:9,706
Rate:1.4%
Posts:499
Views:0
Avg Likes:9,706
Avg Comments:65
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 679,243 · Engagements 9,706 · Rate 1.4%
Posts 499 · Views 0 · Avg Likes 9,706 · Avg Comments 65 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
35-44: 36%
18-24: 12%
45-64: 10%
Largest: 25-34 (41%); next: 35-44 (36%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (73%)
UNITED KINGDOM (3%)
CANADA (3%)
SOUTH AFRICA (2%)
BRAZIL (2%)
Top regions: UNITED STATES (73%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement Instagram: 9,706 avg likes/post best engagement: Instagram 9,706 avg likes

Top Brand Affinities

Live Nation
Score: 39.67
Akai
Score: 29.99
WNBA
Score: 28.22
Mixcloud
Score: 16.72
Pro Tools
Score: 13.23
Amazon Music
Score: 13.13
HBO Max
Score: 11.44
Ableton
Score: 11.16
New Era
Score: 10.08
Beats Electronics
Score: 9.59
iHeartRadio Music Awards
Score: 9.57
J.Crew
Score: 8.87
Brand Category Score
Live Nation 39.67
Akai 29.99
WNBA 28.22
Mixcloud 16.72
Pro Tools 13.23
Amazon Music 13.13
HBO Max 11.44
Ableton 11.16
New Era 10.08
Beats Electronics 9.59
iHeartRadio Music Awards 9.57
J.Crew 8.87
ESPN 8.45
SoundCloud 8.42
Pioneer 8.34
Macy's 7.87
Delta 7.21
Hennessy 6.84
CNN 6.77
Verizon 6.71
Sneakerhead 6.54
NBC 6.46
NFL 6.29
NBA 5.77
Los Angeles Lakers 5.76
Spotify Music 5.44
Clarks 5.40
Stüssy 5.06
Kickstarter 4.81
MTV 4.74
Carhartt 4.73
Kodak 4.64
Paramount Pictures 4.50
Nice Kicks 4.42
Comedy Central 4.29
FedEx 4.24
GAP 4.08
Oculus 4.02
NHL 3.98
Leica 3.86
Heinz 3.67
Urban Outfitters 3.61
Timberland 3.56
NORDSTROM 3.45
Warner Bros 3.18
Acura 3.14
TOM FORD 3.08
Gatorade 3.08
Columbia Pictures 3.04
Barber Shop Connect 2.97

Official Profiles

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Artist: Black Thought

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Black Thought today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-16)

Total: 1,152,461

PLATFORM TOTAL %
Spotify Spotify 743,373 64.50%
Audiomack Audiomack 409,088 35.50%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:34:32 Protocol (feat. Son Little) Radio Dijon Campus Dijon, FR 175
2025-08-21 07:22:40 Thunderdome [W.T.A.] (feat. Black Thought & Natalia Lafourcade) Radio Vostok Genève, CH 171
2025-08-21 04:43:38 Because (feat. Joey Bada$$, Russ, and Dylan Cartlidge) Radio Grenouille Marseille, FR 275
2025-08-21 04:10:30 Identical Deaths Beaub FM Limoges, FR 153
2025-08-21 02:08:02 Glorious Game (feat. KIRBY) Radio Micheline Montélimar, FR 230

Popularity (2025-10-02)

Platform%
No data.