Black Pumas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,612,986
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 19:53:40 UTC
Genres
Biography
For the creation of Chronicles of a Diamond, Black Pumas intentionally blocked out external expectations and focused on staying true to their artistic vision. Despite feeling pressure and anticipation, the duo aimed to produce an album that reflected their passion for delivering captivating live shows. The result is a record that embodies their desire to create music that resonates with both themselves and their audience.
Black Pumas reaches 25-34 & 18-24 audiences concentrated in BRAZIL, UNITED STATES, ARGENTINA. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 7,749 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Ampeg, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,612,986 · Engagements 2,214 · Rate 0.1% Posts 2,262 · Views 11,118 · Avg Likes 2,144 · Avg Comments 58 · Avg Views 11,118 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 37% 35-44: 13% 45-64: 6% |
Largest: 25-34 (41%); next: 18-24 (37%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
BRAZIL (22%) UNITED STATES (16%) ARGENTINA (6%) MEXICO (4%) COLOMBIA (3%) |
Top regions: BRAZIL (22%), UNITED STATES (16%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 1,388 avg likes/post · Tiktok: 7,749 avg views/post · Youtube: 3,369 avg views/post | Best reach: Tiktok 7,749 avg views; best engagement: Instagram 1,388 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
Sennheiser
Amazon Music
Pro Tools
Ableton
Lollapalooza
Paramount Pictures
Spotify Music
Jameson
Free People
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.95 | |
| Ampeg | 24.73 | |
| MOOG | 20.05 | |
| Sennheiser | 8.77 | |
| Amazon Music | 8.55 | |
| Pro Tools | 7.92 | |
| Ableton | 7.48 | |
| Lollapalooza | 7.35 | |
| Paramount Pictures | 6.93 | |
| Spotify Music | 5.71 | |
| Jameson | 5.32 | |
| Free People | 5.04 | |
| Kickstarter | 4.87 | |
| Movistar | 4.26 | |
| Coachella | 4.13 | |
| Kodak | 3.99 | |
| Coors | 3.97 | |
| MTV | 3.83 | |
| Columbia Pictures | 3.81 | |
| Verizon | 3.72 | |
| ESPN | 3.61 | |
| NBC | 3.59 | |
| Cadillac | 3.50 | |
| SoundCloud | 3.48 | |
| Summit Entertainment | 3.37 | |
| Leica | 3.30 | |
| Beats Electronics | 3.29 | |
| Fujifilm | 3.20 | |
| Airbnb | 3.13 | |
| Dr. Martens | 3.13 | |
| Polaroid | 2.81 | |
| Warner Bros | 2.63 | |
| Guinness | 2.49 | |
| Showtime | 2.35 | |
| Budweiser | 2.30 | |
| NFL | 2.16 | |
| AMC | 2.16 | |
| Target | 2.10 | |
| Pixar | 2.03 | |
| Jaguar | 2.01 | |
| Snoopy And The Peanuts Gang | 1.98 | |
| Los Angeles Lakers | 1.97 | |
| NBA | 1.96 | |
| Aperol | 1.94 | |
| HBO | 1.92 | |
| Cafecito | 1.81 | |
| Levi's | 1.80 | |
| Vans | 1.79 | |
| Harley-Davidson | 1.79 | |
| Jack Daniels | 1.79 |
Official Profiles
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LoginArtist: Black Pumas
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
