Black Midi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
223,355
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
Updated 2025-10-03 18:48:03 UTC
Genres
Scores
Biography
Black Midi connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 132,607 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ampeg, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Black Midi moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 223,355 · Engagements 21,299 · Rate 9.5% Posts 59 · Views 182,957 · Avg Likes 20,642 · Avg Comments 574 · Avg Views 182,957 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 37% 35-44: 12% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (37%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (29%) UNITED KINGDOM (12%) CANADA (5%) BRAZIL (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (29%), UNITED KINGDOM (12%), CANADA (5%) |
| Platform Engagement | Instagram: 10,654 avg likes/post · Tiktok: 50,350 avg views/post · Youtube: 132,607 avg views/post | Best reach: Youtube 132,607 avg views; best engagement: Instagram 10,654 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Ableton
Fred Perry
Akai
SoundCloud
Pro Tools
Tate Modern
Sennheiser
Spotify Music
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| MOOG | 45.53 | |
| Ampeg | 38.65 | |
| Mixcloud | 25.27 | |
| Ableton | 21.02 | |
| Fred Perry | 16.92 | |
| Akai | 13.02 | |
| SoundCloud | 9.43 | |
| Pro Tools | 9.38 | |
| Tate Modern | 9.06 | |
| Sennheiser | 8.95 | |
| Spotify Music | 8.71 | |
| Lollapalooza | 7.73 | |
| Kodak | 6.64 | |
| Tesco | 4.72 | |
| Dr. Martens | 4.47 | |
| Guinness | 3.98 | |
| Kickstarter | 3.80 | |
| Fujifilm | 3.78 | |
| Coachella | 3.70 | |
| Polaroid | 3.68 | |
| BBC | 3.59 | |
| Beats Electronics | 3.52 | |
| Warner Bros | 3.36 | |
| Olympus | 3.20 | |
| Tinder | 3.15 | |
| Carhartt | 2.58 | |
| Philips | 2.45 | |
| Showtime | 2.45 | |
| Budweiser | 2.42 | |
| Paramount Pictures | 2.34 | |
| Nintendo | 2.12 | |
| Jaguar | 1.80 | |
| Pepsi | 1.78 | |
| Pixar | 1.62 | |
| Vans | 1.56 | |
| Adobe | 1.53 | |
| Airbnb | 1.51 | |
| WWE | 1.50 | |
| Chipotle Mexican Grill | 1.45 | |
| McDonald's | 1.44 | |
| Star Wars | 1.39 | |
| Heineken | 1.38 | |
| Chrysler | 1.37 | |
| Cadillac | 1.36 | |
| The Olympic Games | 1.30 | |
| Supreme | 1.27 | |
| Activision Blizzard | 1.17 | |
| Costco | 1.11 | |
| Yamaha | 1.10 | |
| Walmart | 1.09 |
Official Profiles
Login to view Contact
LoginArtist: Black Midi
The map shows every radio station that aired Black Midi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 08:09:17 | Years Ago | KALX | San Francisco, CA, US | 146 |
| 2025-08-19 06:20:40 | Western | Radio En Construction | Strasbourg, FR | 482 |
| 2025-08-19 04:31:21 | Love Story | WNYU-FM | New York, NY, US | 226 |
| 2025-08-19 04:27:32 | Sugar/Tzu | WNYU-FM | New York, NY, US | 226 |
| 2025-08-19 02:28:20 | Hellfire | Radio Dio | Saint-Etienne, FR | 83 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |