Bktherula
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,448,138
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:57 UTC
Genres
Biography
Bktherula commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (74,650 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with True Religion, Zumiez, Palm Angels points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,448,138 · Engagements 33,816 · Rate 2.3% Posts 300 · Views 83,319 · Avg Likes 32,619 · Avg Comments 354 · Avg Views 83,319 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 24% 13-17: 11% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (24%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (69%) UNITED KINGDOM (4%) BRAZIL (3%) SOUTH AFRICA (3%) CANADA (2%) |
Top regions: UNITED STATES (69%), UNITED KINGDOM (4%), BRAZIL (3%) |
| Platform Engagement | Instagram: 19,006 avg likes/post · Tiktok: 74,650 avg views/post · Youtube: 8,669 avg views/post | Best reach: Tiktok 74,650 avg views; best engagement: Instagram 19,006 avg likes |
Top Brand Affinities
True Religion
Zumiez
Palm Angels
Maison Margiela
SoundCloud
Vivienne Westwood
WNBA
Akai
Depop
Arc'teryx
Champion
Alexander Wang
| Brand | Category | Score |
|---|---|---|
| True Religion | Apparel & Fashion | 29.57 |
| Zumiez | Apparel & Fashion | 23.16 |
| Palm Angels | Apparel & Fashion | 22.28 |
| Maison Margiela | Apparel & Fashion | 17.95 |
| SoundCloud | Entertainment & Media | 17.56 |
| Vivienne Westwood | Apparel & Fashion | 17.24 |
| WNBA | Sports & Outdoors | 13.92 |
| Akai | Consumer Electronics | 11.90 |
| Depop | E-commerce & Marketplaces | 10.81 |
| Arc'teryx | Apparel & Fashion | 10.37 |
| Champion | Apparel & Fashion | 10.06 |
| Alexander Wang | Apparel & Fashion | 9.73 |
| Pro Tools | Tools, DIY & Garden | 9.11 |
| Marni | Apparel & Fashion | 8.70 |
| New Era | Apparel & Fashion | 8.53 |
| Kappa | Apparel & Fashion | 8.45 |
| Acne Studios | Apparel & Fashion | 8.22 |
| Ableton | Audio & Music Gear | 7.36 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 7.34 |
| Supreme | Apparel & Fashion | 7.28 |
| Amazon Music | Entertainment & Media | 7.19 |
| Beats Electronics | Audio & Music Gear | 6.95 |
| Stone Island | Apparel & Fashion | 6.83 |
| JACQUEMUS | Apparel & Fashion | 6.83 |
| iHeartRadio Music Awards | Entertainment | 6.08 |
| Balenciaga | Apparel & Fashion | 5.56 |
| Alexander McQueen | Apparel & Fashion | 5.47 |
| Moncler | Apparel & Fashion | 5.42 |
| Maybach | Automotive | 5.36 |
| Kodak | Cameras & Photography | 5.18 |
| FashionNova | Apparel & Fashion | 4.80 |
| Stüssy | Apparel & Fashion | 4.79 |
| Sprite | Beverages | 4.63 |
| Polo Ralph Lauren | Apparel & Fashion | 4.36 |
| Gatorade | Beverages | 4.34 |
| Urban Outfitters | Apparel & Fashion | 4.22 |
| Ferragamo | Apparel & Fashion | 4.19 |
| Spotify Music | Entertainment & Media | 4.10 |
| American Eagle | Apparel & Fashion | 3.88 |
| Nickelodeon | Entertainment | 3.69 |
| ESPN | Entertainment & Media | 3.48 |
| Carhartt | Apparel & Fashion | 3.38 |
| Hennessy | Alcoholic Beverages | 3.26 |
| GIVENCHY | Apparel & Fashion | 3.23 |
| Cartoon Network | Entertainment | 3.13 |
| Fenty beauty | Beauty & Personal Care | 3.07 |
| G-shock | Kitchen & Dining | 3.06 |
| Dr. Martens | Apparel & Fashion | 2.98 |
| BALMAIN | Apparel & Fashion | 2.98 |
| Timberland | Apparel & Fashion | 2.95 |
Official Profiles
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LoginArtist: Bktherula
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 07:08:44 | THE WAY | WKNC | Raleigh, NC, US | 176 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
