Billy Porter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,392,653
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:40:15 UTC
Genres
Scores
Biography
Porter's success on the charts includes a #1 on the Billboard Dance Club Songs with "Love Yourself" and a Top 30 on the Dance/Electronic Digital Song Sales with "Children." His versatility shines through in covers like "For What It’s Worth" and collaborations, like his performance with Camila Cabello. Recently, he wowed audiences at the MusiCares benefit concert with a standing ovation-worthy rendition of Joni Mitchell's "Both Sides Now."
Billy Porter resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (55%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (28,100 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Grindr, HBO Max, Glossier makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,392,653 · Engagements 5,449 · Rate 0.2% Posts 4,776 · Views 45,578 · Avg Likes 5,298 · Avg Comments 182 · Avg Views 45,578 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 27% 35-44: 19% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (27%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (50%) BRAZIL (12%) UNITED KINGDOM (5%) PHILIPPINES (3%) CANADA (3%) |
Top regions: UNITED STATES (50%), BRAZIL (12%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 3,107 avg likes/post · Tiktok: 28,100 avg views/post · Youtube: 17,478 avg views/post | Best reach: Tiktok 28,100 avg views; best engagement: Instagram 3,107 avg likes |
Top Brand Affinities
Grindr
HBO Max
Glossier
Fenty beauty
ASOS
Steve Madden
Alexander McQueen
Vivienne Westwood
NORDSTROM
Maison Margiela
iHeartRadio Music Awards
NBC
| Brand | Category | Score |
|---|---|---|
| Grindr | 15.55 | |
| HBO Max | 15.03 | |
| Glossier | 8.69 | |
| Fenty beauty | 7.71 | |
| ASOS | 7.55 | |
| Steve Madden | 6.87 | |
| Alexander McQueen | 6.40 | |
| Vivienne Westwood | 6.33 | |
| NORDSTROM | 6.02 | |
| Maison Margiela | 5.93 | |
| iHeartRadio Music Awards | 5.79 | |
| NBC | 5.54 | |
| Macy's | 5.48 | |
| Wilton | 5.26 | |
| boohoo | 5.11 | |
| Showtime | 5.01 | |
| Vogue | 4.86 | |
| Pfizer | 4.77 | |
| Target | 4.72 | |
| Urban Outfitters | 4.66 | |
| Margaritaville | 4.31 | |
| CNN | 4.23 | |
| Coachella | 4.15 | |
| Marc Jacobs | 4.13 | |
| Smashbox | 4.12 | |
| Paramount Pictures | 4.11 | |
| Coach | 4.10 | |
| NARS Cosmetics | 3.99 | |
| BH Cosmetics | 3.98 | |
| Anastasia Beverly Hills | 3.94 | |
| Dr. Martens | 3.92 | |
| Nickelodeon | 3.86 | |
| NYX Cosmetics | 3.82 | |
| Oculus | 3.82 | |
| Kickstarter | 3.80 | |
| Versace | 3.80 | |
| Bethesda Softworks | 3.72 | |
| BALMAIN | 3.69 | |
| Summit Entertainment | 3.67 | |
| Sephora | 3.67 | |
| FashionNova | 3.64 | |
| Gillette | 3.58 | |
| Verizon | 3.50 | |
| Urban Decay Cosmetics | 3.50 | |
| Columbia Pictures | 3.42 | |
| Kate Spade | 3.34 | |
| OLD NAVY | 3.33 | |
| ABC | 3.27 | |
| Comedy Central | 3.25 | |
| Make Up For Ever | 3.24 |
Official Profiles
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LoginArtist: Billy Porter
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 04:20:25 | Destiny | Wish 107.5 | Manila, PH | 223 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |