Billy Marchiafava
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
557,013
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:51:21 UTC
Genres
Scores
Biography
Billy Marchiafava converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (81%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 1,361 avg views per post, with supportive conversation on Instagram. Shared audience with Terraria, Barstool Sports, Borderlands underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 557,013 · Engagements 26,743 · Rate 4.8% Posts 887 · Views 2,566 · Avg Likes 26,725 · Avg Comments 127 · Avg Views 2,566 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 25% 13-17: 10% 35-44: 8% |
Largest: 18-24 (54%); next: 25-34 (25%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (6%) UNITED KINGDOM (5%) INDONESIA (4%) CANADA (4%) |
Top regions: UNITED STATES (46%), BRAZIL (6%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 26,607 avg likes/post · Tiktok: 1,361 avg views/post · Youtube: 1,205 avg views/post | Best reach: Tiktok 1,361 avg views; best engagement: Instagram 26,607 avg likes |
Top Brand Affinities
Terraria
Barstool Sports
Borderlands
Sprite
GameStop
Fallout
SoundCloud
Champion
Rockstar Games
Ubisoft
Bud Light
Coors
| Brand | Category | Score |
|---|---|---|
| Terraria | 37.91 | |
| Barstool Sports | 12.11 | |
| Borderlands | 10.01 | |
| Sprite | 7.76 | |
| GameStop | 7.76 | |
| Fallout | 7.19 | |
| SoundCloud | 6.90 | |
| Champion | 6.69 | |
| Rockstar Games | 6.31 | |
| Ubisoft | 5.82 | |
| Bud Light | 5.66 | |
| Coors | 5.21 | |
| Taco Bell | 5.17 | |
| Pizza Hut | 5.07 | |
| RAZER | 5.05 | |
| Cartoon Network | 4.70 | |
| Xbox | 4.56 | |
| Nickelodeon | 4.53 | |
| Acura | 4.52 | |
| Call of Duty | 4.43 | |
| Hennessy | 4.42 | |
| Ableton | 4.39 | |
| Busch | 4.12 | |
| Gatorade | 4.12 | |
| Counter-Strike | 4.02 | |
| Bethesda Softworks | 4.02 | |
| Gillette | 3.93 | |
| Activision Blizzard | 3.93 | |
| Nintendo | 3.90 | |
| Cadillac | 3.82 | |
| Supreme | 3.66 | |
| Carhartt | 3.49 | |
| Monster Beverage | 3.34 | |
| Comedy Central | 3.24 | |
| PlayStation | 3.09 | |
| Grand Theft Auto | 2.95 | |
| Budweiser | 2.88 | |
| MTV | 2.71 | |
| League of Legends | 2.63 | |
| Beats Electronics | 2.58 | |
| Pokemon Go | 2.55 | |
| AMC | 2.55 | |
| NHL | 2.41 | |
| Harley-Davidson | 2.40 | |
| Transformers | 2.33 | |
| Spotify Music | 2.31 | |
| Pokemon | 2.31 | |
| Timberland | 2.28 | |
| Showtime | 2.26 | |
| Walmart | 2.25 |
Official Profiles
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LoginArtist: Billy Marchiafava
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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