Billy Lockett

Billy Lockett — pop artist from GB.

Growing up in Northampton with a hippy dad who introduced me to the piano, I wrote numerous songs and later released four EPs, leading to tours with Birdy and…

Influence: 51.42% Fanbase: 23.44% Trending: 65.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 21.81% • Very Strong

As of 2025-09-09

89,899

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:50:16 UTC

Genres

poppopuk popindie cafe popindie popfolk & traditionalindie anthem-folksinger/songwriter

Biography

Growing up in Northampton with a hippy dad who introduced me to the piano, I wrote numerous songs and later released four EPs, leading to tours with Birdy and Lana Del Rey. After my dad's passing, I faced personal struggles, but eventually found success with a major record deal, TV appearances, and chart-topping singles. Despite setbacks like label drops and personal losses, I persevered, releasing my debut album "Abington Grove" and embarking on successful tours, ultimately landing opportunities to support established artists like Dean Lewis and Jamie Cullum.

Presently, I am actively working on my second album while gearing up for my upcoming headline tour in February 2025, which is almost sold out. From playing open mic nights to headlining sold-out shows and achieving chart success, my journey in the music industry has been marked by resilience, growth, and a commitment to creating meaningful music.

Top Brand Affinities

Report Date: 2025-09-09

Billy Lockett has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, INDONESIA. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,841 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, SUSHISAMBA, Waitrose signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Billy Lockett score 0.76% — Low bucket.

Brand: ITVBrand: SUSHISAMBABrand: Waitrose

Followers:89,899

Engagements:687

Rate:0.8%

Posts:1,160

Avg Likes:661

Avg Comments:55

Avg Views:3,625

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 89,899 · Engagements 687 · Rate 0.8% Posts 1,160 · Views 3,625 · Avg Likes 661 · Avg Comments 55 · Avg Views 3,625	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 29% 35-44: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED KINGDOM (33%) UNITED STATES (19%) INDONESIA (5%) INDIA (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (33%), UNITED STATES (19%), INDONESIA (5%)
Platform Engagement	Instagram: 469 avg likes/post · Tiktok: 1,841 avg views/post · Youtube: 1,784 avg views/post	Best reach: Tiktok 1,841 avg views; best engagement: Instagram 469 avg likes

Top Brand Affinities

ITV

Score: 21.81

SUSHISAMBA

Score: 18.36

Waitrose

Score: 18.17

Marks & Spencer

Score: 16.71

River Island

Score: 12.83

Sainsbury's

Score: 12.32

ASDA

Score: 11.86

Amazon Music

Score: 11.62

Morrisons

Score: 11.59

Barbour

Score: 11.00

Selfridges

Score: 10.89

British Airways

Score: 10.71

Brand	Category	Score
ITV		21.81
SUSHISAMBA		18.36
Waitrose		18.17
Marks & Spencer		16.71
River Island		12.83
Sainsbury's		12.32
ASDA		11.86
Amazon Music		11.62
Morrisons		11.59
Barbour		11.00
Selfridges		10.89
British Airways		10.71
All Saints		10.31
Next		10.19
Costa Coffee		10.00
Vauxhall		9.30
boohoo		9.02
MISSGUIDED		8.90
Sennheiser		8.72
Easyjet		8.52
Tate Modern		8.46
Topshop		8.10
ASOS		8.03
Carlsberg		7.73
New Line Cinema		6.89
Tesco		6.66
Efteling		6.56
Guinness		6.37
Cadbury		6.29
Lush		6.28
BBC		6.13
Aperol		6.07
Vivienne Westwood		6.02
Dr. Martens		6.00
Harrods		5.92
Primark		5.79
Showtime		5.60
Ableton		5.47
Baileys		5.09
Urban Outfitters		5.00
Ryanair		4.67
Spotify Music		4.63
ALDI		4.36
NBC		3.74
Lindt		3.72
Polaroid		3.27
Sunnies Studios		3.24
Geocaching		2.92
SoundCloud		2.65
Emporium		2.59