Billy Joel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
3,538,757
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-12-07 08:46:57 UTC
Genres
Biography
Despite facing personal challenges and legal battles, Joel continued to produce successful albums like "Glass Houses" and "An Innocent Man." He explored different musical styles and themes, earning critical acclaim and commercial success with hits such as "Uptown Girl" and "We Didn't Start the Fire." Joel's career evolved with projects like Broadway musical "Movin' Out" and children's book authorship. He remains a prominent figure in the music industry, known for his energetic live performances and enduring legacy.
Billy Joel is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, JAPAN. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (143,350 avg views per post); Instagram builds the community layer. Affinity data highlights Margaritaville, FOX, NBC, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,538,757 · Engagements 29,919 · Rate 0.8% Posts 2,006 · Views 166,907 · Avg Likes 28,655 · Avg Comments 995 · Avg Views 166,907 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 32% 25-34: 31% 35-44: 17% 45-64: 16% |
Largest: 18-24 (32%); next: 25-34 (31%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (6%) JAPAN (5%) CANADA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (36%), BRAZIL (6%), JAPAN (5%) |
| Platform Engagement | Instagram: 18,364 avg likes/post · Tiktok: 143,350 avg views/post · Youtube: 23,557 avg views/post | Best reach: Tiktok 143,350 avg views; best engagement: Instagram 18,364 avg likes |
Top Brand Affinities
Margaritaville
FOX
NBC
Gillette
Kroger
Verizon
NHL
American Airlines
Columbia Pictures
Coors
Dunkin' Donuts
Busch
| Brand | Category | Score |
|---|---|---|
| Margaritaville | 7.72 | |
| FOX | 6.40 | |
| NBC | 5.93 | |
| Gillette | 5.72 | |
| Kroger | 5.23 | |
| Verizon | 5.20 | |
| NHL | 4.99 | |
| American Airlines | 4.91 | |
| Columbia Pictures | 4.64 | |
| Coors | 4.59 | |
| Dunkin' Donuts | 4.53 | |
| Busch | 4.38 | |
| Oculus | 4.33 | |
| ESPN | 4.08 | |
| Paramount Pictures | 4.07 | |
| Summit Entertainment | 3.92 | |
| NORDSTROM | 3.85 | |
| Taco Bell | 3.80 | |
| Comedy Central | 3.62 | |
| Lollapalooza | 3.57 | |
| NFL | 3.35 | |
| Warner Bros | 3.33 | |
| Heinz | 3.29 | |
| Cadillac | 3.21 | |
| Guinness | 3.07 | |
| MTV | 2.96 | |
| Pixar | 2.94 | |
| Target | 2.89 | |
| Spotify Music | 2.69 | |
| Martini | 2.62 | |
| Star Wars | 2.56 | |
| Showtime | 2.55 | |
| Walmart | 2.53 | |
| Chrysler | 2.48 | |
| Carhartt | 2.41 | |
| BBC | 2.38 | |
| Costco | 2.34 | |
| AMC | 2.29 | |
| The Olympic Games | 2.28 | |
| Universal | 2.26 | |
| Budweiser | 2.19 | |
| Jack Daniels | 2.16 | |
| Sunnies Studios | 2.15 | |
| HBO | 2.13 | |
| Nickelodeon | 2.10 | |
| Snoopy And The Peanuts Gang | 2.09 | |
| NBA | 2.08 | |
| WWE | 2.03 | |
| Bellagio | 1.98 | |
| Tiffany | 1.92 |
Official Profiles
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LoginArtist: Billy Joel
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 34,671,843
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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31,850,860 | 91.86% |
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2,820,983 | 8.14% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-10 04:00 UTC | Elton & the Joels | Capitol Treff 13 | Nordhorn, Germany | |
| 2026-03-15 03:00 UTC | Billy Joel | Rogers Centre | Toronto, Canada | |
| 2026-03-28 07:00 UTC | Elton & the Joels, THE MUSIC OF ELTON JOHN, Billy Joel | Bürgerhaus Wiltingen | Wiltingen, Germany | |
| 2026-04-11 03:00 UTC | Sting, Billy Joel | Carrier Dome, Syracuse University | City of Syracuse, United States |















