Billy Bragg
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
102,159
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:52:33 UTC
Genres
Scores
Biography
Bragg's career flourished in the '80s and beyond, marked by collaborations with artists like Kirsty MacColl and Wilco, as well as a shift towards a more pop-oriented sound in albums like "Talking with the Taxman About Poetry" and "Don't Try This at Home." He continued to evolve his music, releasing albums like "William Bloke" and "Mr. Love & Justice," and engaging in politically charged projects such as "Bridges Not Walls." Bragg's dedication to social activism and his ability to craft powerful, thought-provoking songs have solidified his reputation as a respected and influential musician.
Billy Bragg has momentum with 45-64 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, CANADA. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,050 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Waitrose, Tate Modern, MOOG signals obvious wins in Vinyl records of classic albums, Merchandise featuring politically charged slogans, Collaborative projects with emerging folk artists. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,159 · Engagements 1,040 · Rate 1.0% Posts 1,020 · Views 2,050 · Avg Likes 1,035 · Avg Comments 18 · Avg Views 2,050 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 25-34: 26% 35-44: 26% 18-24: 15% |
Largest: 45-64 (31%); next: 25-34 (26%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (31%) UNITED STATES (26%) CANADA (7%) AUSTRALIA (6%) ITALY (3%) |
Top regions: UNITED KINGDOM (31%), UNITED STATES (26%), CANADA (7%) |
| Platform Engagement | Instagram: 958 avg likes/post · Youtube: 2,050 avg views/post | Best reach: Youtube 2,050 avg views; best engagement: Instagram 958 avg likes |
Top Brand Affinities
Waitrose
Tate Modern
MOOG
Fred Perry
Vegemite
Mixcloud
Morrisons
Sainsbury's
Marks & Spencer
Qantas
Vivienne Westwood
Vauxhall
Recommendations
Products & Services
- Vinyl records of classic albums
- Merchandise featuring politically charged slogans
- Collaborative projects with emerging folk artists
- Exclusive live performance tickets
- Music-themed books and documentaries
- Social activism campaigns
- Online music workshops
- Limited edition album releases
Marketing Angles
- Emphasize social activism in music
- Highlight British cultural influences
- Leverage nostalgia for 80s music
- Engage fans through storytelling
- Promote collaborations with other artists
- Utilize social media for fan interaction
Content Themes
- Political and social issues in music
- The evolution of folk and rock genres
- Behind-the-scenes of songwriting
- Artist collaborations and their impact
- Live performance experiences
- Fan stories and testimonials
Partnership Brands
- Waitrose
- Tate Modern
- Fred Perry
- Mixcloud
- BBC
- Spotify Music
- Guinness
- Kickstarter
- Dr. Martens
- Haribo
- Airbnb
- Columbia Pictures
- Lush
- Jaguar
- Paramount Pictures
- Warner Bros
- Campari
- Heinz
- Vivienne Westwood
- Pilsner Urquell
- Citroen
| Brand | Category | Score |
|---|---|---|
| Waitrose | Grocery & Pantry | 19.32 |
| Tate Modern | Entertainment & Media | 16.02 |
| MOOG | Automotive | 15.61 |
| Fred Perry | Apparel & Fashion | 15.15 |
| Vegemite | Food & Snacks | 12.13 |
| Mixcloud | Entertainment & Media | 11.68 |
| Morrisons | Grocery & Pantry | 11.38 |
| Sainsbury's | Grocery & Pantry | 8.64 |
| Marks & Spencer | Apparel & Fashion | 8.57 |
| Qantas | Travel & Hospitality | 8.53 |
| Vivienne Westwood | Apparel & Fashion | 7.04 |
| Vauxhall | Automotive | 6.70 |
| BBC | Apparel & Fashion | 6.61 |
| Tesco | Grocery & Pantry | 6.12 |
| Guinness | Alcoholic Beverages | 5.91 |
| Kickstarter | E-commerce & Marketplaces | 5.44 |
| Pilsner Urquell | Alcoholic Beverages | 5.12 |
| ALDI | Grocery & Pantry | 5.10 |
| Dr. Martens | Apparel & Fashion | 4.72 |
| Nixon | Jewelry & Watches | 4.54 |
| Columbia Pictures | Entertainment | 4.34 |
| Haribo | Snacks & Confectionery | 4.22 |
| Spotify Music | Entertainment & Media | 4.13 |
| Emporium | Apparel & Fashion | 3.75 |
| Holden | Automotive | 3.65 |
| Leica | Cameras & Photography | 3.46 |
| Campari | Alcoholic Beverages | 3.44 |
| Heinz | Food & Snacks | 3.36 |
| Showtime | Entertainment | 3.25 |
| Aperol | Alcoholic Beverages | 3.14 |
| Airbnb | Travel & Hospitality | 3.00 |
| Preloved | Apparel & Fashion | 2.96 |
| Cadbury | Snacks & Confectionery | 2.84 |
| Kodak | Cameras & Photography | 2.83 |
| Paramount Pictures | Entertainment | 2.82 |
| Mulberry | Apparel & Fashion | 2.68 |
| Citroen | Automotive | 2.62 |
| Baileys | Alcoholic Beverages | 2.59 |
| Warner Bros | Entertainment | 2.53 |
| Lego | Toys & Games | 2.52 |
| Snoopy And The Peanuts Gang | Entertainment | 2.49 |
| The Olympic Games | Sports & Outdoors | 2.45 |
| Lush | Beauty & Personal Care | 2.45 |
| Cadillac | Automotive | 2.32 |
| Polaroid | Cameras & Photography | 2.31 |
| Jaguar | Automotive | 2.20 |
| Star Wars | Entertainment | 2.15 |
| Pixar | Entertainment | 2.10 |
| SoundCloud | Entertainment | 2.06 |
| Chrysler | Automotive | 2.04 |
Official Profiles
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LoginArtist: Billy Bragg
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 06:05:16 | There Will Be a Reckoning | WUMB | Boston, US | 194 |
| 2025-08-23 05:20:47 | California Stars | KDTR | Missoula, US | 292 |
| 2025-08-23 03:54:23 | Sexuality | Absolute Radio 90's | London, GB | 209 |
| 2025-08-23 03:13:47 | There Is Power in a Union (instrumental) | WORT 89.9 FM Community Radio | Madison, US | 62 |
| 2025-08-23 01:49:03 | California Stars | Radio Chilango | Mexico City, MX | 292 |
| 2025-08-23 01:20:33 | Between the Wars | P1 | Stockholm, SE | 10 |
| 2025-08-23 01:16:51 | Greetings to the New Brunette | Radio 1 | Brussels, BE | 190 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |