Billlie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,492,475
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:18:20 UTC
Genres
Scores
Biography
Billlie commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, BRAZIL. With a heavily female (72%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (60,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with L'Occitane, Style Nanda, Vivienne Westwood points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,492,475 · Engagements 24,415 · Rate 0.7% Posts 4,252 · Views 72,277 · Avg Likes 23,539 · Avg Comments 206 · Avg Views 72,277 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 19% 13-17: 12% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (19%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (14%) INDONESIA (9%) BRAZIL (8%) PHILIPPINES (6%) JAPAN (5%) |
Top regions: UNITED STATES (14%), INDONESIA (9%), BRAZIL (8%) |
| Platform Engagement | Instagram: 12,833 avg likes/post · Tiktok: 60,500 avg views/post · Youtube: 11,777 avg views/post | Best reach: Tiktok 60,500 avg views; best engagement: Instagram 12,833 avg likes |
Top Brand Affinities
L'Occitane
Style Nanda
Vivienne Westwood
League of Legends
Coach
Gundam
Tiffany
Snoopy And The Peanuts Gang
Fila
UNIQLO
Dr. Martens
Stüssy
| Brand | Category | Score |
|---|---|---|
| L'Occitane | 13.23 | |
| Style Nanda | 10.68 | |
| Vivienne Westwood | 6.50 | |
| League of Legends | 4.64 | |
| Coach | 4.37 | |
| Gundam | 4.33 | |
| Tiffany | 4.02 | |
| Snoopy And The Peanuts Gang | 3.55 | |
| Fila | 3.14 | |
| UNIQLO | 3.11 | |
| Dr. Martens | 2.95 | |
| Stüssy | 2.86 | |
| Polaroid | 2.85 | |
| Marc Jacobs | 2.72 | |
| Lush | 2.49 | |
| Yves Saint Laurent | 2.37 | |
| Bershka | 2.08 | |
| The North Face | 2.07 | |
| Christian Dior | 1.99 | |
| Costco | 1.99 | |
| OREO | 1.95 | |
| Walt Disney | 1.87 | |
| KFC | 1.69 | |
| Starbucks | 1.56 | |
| Tiffany & Co | 1.53 | |
| shein | 1.48 | |
| IKEA | 1.48 | |
| Michael Kors | 1.40 | |
| Polo Ralph Lauren | 1.34 | |
| Converse | 1.33 | |
| SheInside | 1.31 | |
| Guess | 1.26 | |
| Balenciaga | 1.25 | |
| Pokemon | 1.25 | |
| L'Oréal Paris | 1.22 | |
| Pixar | 1.22 | |
| Sony | 1.21 | |
| Burberry | 1.20 | |
| H&M | 1.20 | |
| New Balance | 1.16 | |
| Reebok | 1.16 | |
| Universal | 1.14 | |
| Chanel | 1.12 | |
| Paypal | 1.11 | |
| Pepsi | 1.08 | |
| Puma | 1.08 | |
| Pokemon Go | 1.06 | |
| Spotify Music | 1.06 | |
| Mazda | 1.00 | |
| Louis Vuitton | 0.93 |
Official Profiles
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LoginArtist: Billlie
The map shows every radio station that aired Billlie today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:30:27 | GingaMingaYo (the strange world) | KBS CoolFM Main | Seoul, KR | 3 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |