Billie Eilish

Billie Eilish — alternative artist from US.

Billie Eilish has cemented herself as a powerhouse in the music industry, with her third studio album, HIT ME HARD AND SOFT, showcasing her raw talent…

Influence: 90.61% Fanbase: 97.65% Trending: 87.10% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 35.50% • Very Strong

As of 2025-08-23

254,257,574

Social Media Followers

As of 2025-08-23

00:00:00

Hours Airplay

2025-10-07 18:44:22 UTC

Genres

alternativealternative

Biography

Billie Eilish has cemented herself as a powerhouse in the music industry, with her third studio album, HIT ME HARD AND SOFT, showcasing her raw talent alongside her producer and brother, FINNEAS. Her debut album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, and sophomore album, 'Happier Than Ever,' both debuted at No. 1 in multiple countries and received critical acclaim for their unique sound and production. Eilish, a 9-time GRAMMY® Award winner, made history as the youngest artist to win in major categories, and further solidified her legacy by writing and recording the official James Bond theme song, 'No Time To Die,' which won an Academy Award for Best Original Song in 2022. In 2023, her song "What Was I Made For?" for the film Barbie garnered her two Academy Awards and a Golden Globe, marking her as the youngest person ever to achieve such recognition.

Top Brand Affinities

Report Date: 2025-08-23

Billie Eilish speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (48,400,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Woolworths, Kappa, Champion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Billie Eilish score 3.49% — Very Strong bucket.

Brand: WoolworthsBrand: KappaBrand: Champion

Followers:254,257,574

Engagements:8,885,876

Rate:3.5%

Posts:1,410

Avg Likes:8,443,553

Avg Comments:76,505

Avg Views:48,653,689

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 254,257,574 · Engagements 8,885,876 · Rate 3.5% Posts 1,410 · Views 48,653,689 · Avg Likes 8,443,553 · Avg Comments 76,505 · Avg Views 48,653,689	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (18%) BRAZIL (8%) INDIA (6%) INDONESIA (5%) RUSSIA (5%)	Top regions: UNITED STATES (18%), BRAZIL (8%), INDIA (6%)
Platform Engagement	Instagram: 3,353,597 avg likes/post · Tiktok: 48,400,000 avg views/post · Youtube: 253,689 avg views/post	Best reach: Tiktok 48,400,000 avg views; best engagement: Tiktok 5,050,000 avg likes

Top Brand Affinities

Woolworths

Grocery & Pantry

Score: 35.50

Kappa

Apparel & Fashion

Score: 9.35

Champion

Apparel & Fashion

Score: 9.01

River Island

Apparel & Fashion

Score: 6.23

Lollapalooza

Entertainment

Score: 4.89

Urban Outfitters

Apparel & Fashion

Score: 4.29

Coach

Accessories (Bags, Eyewear, Etc.)

Score: 4.15

American Eagle

Apparel & Fashion

Score: 4.00

Movistar

Telecom & Internet Services

Score: 3.96

Pringles

Snacks & Confectionery

Score: 3.91

Hennessy

Alcoholic Beverages

Score: 3.75

New Balance

Footwear

Score: 3.59

Brand	Category	Score
Woolworths		35.50
Kappa		9.35
Champion		9.01
River Island		6.23
Lollapalooza		4.89
Urban Outfitters		4.29
Coach		4.15
American Eagle		4.00
Movistar		3.96
Pringles		3.91
Hennessy		3.75
New Balance		3.59
Kylie Cosmetics		2.84
KFC		2.76
Coachella		2.73
Dr. Martens		2.60
ASOS		2.54
NBC		2.47
Monster Beverage		2.42
Showtime		2.38
Bershka		2.29
MTV		2.21
Victoria's Secret		2.19
H&M		2.13
Primark		2.01
Busch		2.01
FashionNova		1.98
Timberland		1.98
Forever 21		1.96
SoundCloud		1.94
Budweiser		1.94
Make Up For Ever		1.92
CBS Television Studios		1.92
shein		1.89
Fenty beauty		1.87
CBS		1.86
Polaroid		1.86
Walmart		1.86
Too Faced Cosmetics		1.75
Sunnies Studios		1.73
NYX Cosmetics		1.68
Herbalife		1.62
Hollister Co		1.62
League of Legends		1.61
Sephora		1.60
Vans		1.60
Under Armour		1.55
SheInside		1.55
Urban Decay Cosmetics		1.53
Lush		1.49

Official Profiles

Artist: Billie Eilish

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Billie Eilish today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-08-16)

Total: 98,050,856

PLATFORM

TOTAL

[+]

Spotify

90,837,405

92.64%

[+]

Last.fm

3,861,428

3.94%

[+]

Pandora

3,352,023

3.42%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 00:46:51	BIRDS OF A FEATHER	WLNK-FM (The Link Charlotte 107.9 FM)	Charlotte, NC, US	205
2025-08-22 00:46:50	BIRDS OF A FEATHER	Star 99.9	Bridgeport, NJ, US	199
2025-08-22 00:46:44	BIRDS OF A FEATHER	RDS [Radio Dimensione Suono]	Lazio, IT	205
2025-08-22 00:45:41	What Was I Made For? - From The Motion Picture "Barbie"	Paradise FM	Saint Louis, SC	195
2025-08-22 00:45:38	BIRDS OF A FEATHER	Life Radio	Linz, AT	205
2025-08-22 00:43:02	WILDFLOWER	XHTO	El Paso, TX, US	209
2025-08-22 00:41:57	BIRDS OF A FEATHER	KHTS	San Diego, CA, US	177
2025-08-22 00:40:54	BIRDS OF A FEATHER	WFLY-FM	Troy, MI, US	194
2025-08-22 00:40:20	BIRDS OF A FEATHER	Pride Radio	San Francisco, CA, US	204
2025-08-22 00:39:19	BIRDS OF A FEATHER	i love music	Köln, DE	205