Bill Frisell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
133,455
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:40:56 UTC
Genres
Scores
Biography
Born in Baltimore and raised in Denver, Frisell began his musical journey playing clarinet before shifting his focus to guitar. Studying jazz under the likes of Jim Hall and Michael Gibbs, he developed his unique atmospheric style using experimental techniques and signal processors. Frisell's influence expanded beyond jazz, collaborating with artists from various genres and earning critical acclaim for his sophisticated yet accessible work. His diverse discography, including solo albums, tribute projects, and collaborations, has solidified his reputation as a boundary-pushing musician with a distinctive sound.
Bill Frisell engages 25-34 & 45-64 audiences with repeatable results in UNITED STATES, ITALY, BRAZIL. The fan base skews heavily male (89%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (20,139 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Ampeg, Akg, indicating authentic resonance in Collaborate with music gear brands like Moog and Ampeg, Launch a signature guitar model, Offer online guitar masterclasses. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 133,455 · Engagements 1,338 · Rate 1.0% Posts 1,582 · Views 20,139 · Avg Likes 1,316 · Avg Comments 39 · Avg Views 20,139 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 45-64: 25% 35-44: 24% 18-24: 16% |
Largest: 25-34 (33%); next: 45-64 (25%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (24%) ITALY (13%) BRAZIL (5%) JAPAN (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (24%), ITALY (13%), BRAZIL (5%) |
| Platform Engagement | Instagram: 826 avg likes/post · Youtube: 20,139 avg views/post | Best reach: Youtube 20,139 avg views; best engagement: Instagram 826 avg likes |
Top Brand Affinities
MOOG
Ampeg
Akg
Ableton
Pro Tools
Akai
Sennheiser
Amazon Music
Schwartz's
Spotify Music
Atmos
Kickstarter
Recommendations
Products & Services
- Collaborate with music gear brands like Moog and Ampeg
- Launch a signature guitar model
- Offer online guitar masterclasses
- Create exclusive vinyl releases
- Develop a podcast discussing jazz and music innovation
- Host live-streamed jam sessions
- Create a mobile app for music lessons
- Partner with music festivals for exclusive performances
Marketing Angles
- Highlight versatility in genre blending
- Focus on emotional storytelling in music
- Leverage collaborations with diverse artists
- Promote sustainability in music production
- Emphasize the unique sound of jazz guitar
- Engage with fans through behind-the-scenes content
Content Themes
- Jazz history and its evolution
- The art of improvisation in music
- Behind-the-scenes of album creation
- Exploring cultural influences in jazz
- Interviews with fellow musicians
- Live performance highlights and fan interactions
Partnership Brands
- Moog
- Ampeg
- Ableton
- Pro Tools
- Sennheiser
- Amazon Music
- Spotify Music
- Yamaha
- Kickstarter
- SoundCloud
- Beats Electronics
- Leica
- Warner Bros
- Lollapalooza
- Tesla Motors
- Apple
- Sony
- McDonald's
- Coachella
- Activision Blizzard
- Guinness
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 105.76 |
| Ampeg | Audio & Music Gear | 91.36 |
| Akg | Audio & Music Gear | 41.42 |
| Ableton | Audio & Music Gear | 36.32 |
| Pro Tools | Tools, DIY & Garden | 28.10 |
| Akai | Consumer Electronics | 26.18 |
| Sennheiser | Audio & Music Gear | 22.85 |
| Amazon Music | Entertainment & Media | 14.68 |
| Schwartz's | Food & Snacks | 10.71 |
| Spotify Music | Entertainment & Media | 9.59 |
| Atmos | Apparel & Fashion | 7.93 |
| Kickstarter | E-commerce & Marketplaces | 7.05 |
| Beats Electronics | Audio & Music Gear | 6.59 |
| Leica | Cameras & Photography | 5.06 |
| Yamaha | Consumer Electronics | 4.92 |
| Paramount Pictures | Entertainment | 4.77 |
| Hurley | Apparel & Fashion | 4.62 |
| SoundCloud | Entertainment | 4.25 |
| Abercrombie & Fitch | Apparel & Fashion | 3.78 |
| musical.ly | Entertainment & Media | 3.49 |
| NBC | Entertainment & Media | 3.37 |
| Kodak | Cameras & Photography | 3.33 |
| Pixar | Entertainment | 3.31 |
| Showtime | Entertainment | 2.93 |
| Emporium | Apparel & Fashion | 2.67 |
| Philips | Consumer Electronics | 2.51 |
| Cadillac | Automotive | 2.44 |
| Jaguar | Automotive | 2.43 |
| Skoda | Automotive | 2.36 |
| Warner Bros | Entertainment | 2.35 |
| Lollapalooza | Entertainment | 2.31 |
| Fujifilm | Cameras & Photography | 2.18 |
| BBC | Apparel & Fashion | 2.16 |
| Polaroid | Cameras & Photography | 2.13 |
| Guinness | Alcoholic Beverages | 2.07 |
| Paypal | Finance, Banking & Insurance | 1.67 |
| Amazon | E-commerce & Marketplaces | 1.60 |
| Star Wars | Entertainment | 1.46 |
| Airbnb | Travel & Hospitality | 1.43 |
| The Olympic Games | Sports & Outdoors | 1.38 |
| Tesla Motors | Automotive | 1.36 |
| Chrysler | Automotive | 1.34 |
| Sony | Consumer Electronics | 1.32 |
| CBS | Entertainment & Media | 1.28 |
| Apple | Consumer Electronics | 1.25 |
| Lego | Toys & Games | 1.22 |
| Coachella | Apparel & Fashion | 1.21 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 1.16 |
| Guess | Apparel & Fashion | 1.11 |
| McDonald's | Restaurants & Food Service | 1.10 |
Official Profiles
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LoginArtist: Bill Frisell
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:22:36 | Boubacar | KMSU | Mankato, US | 371 |
| 2025-08-21 06:37:58 | Blackberry Blossom | WKZE | Winchester Center, US | 248 |
| 2025-08-21 06:23:05 | Boubacar | Morehead State Public Radio (MSPR) | Morehead, US | 372 |
| 2025-08-21 04:19:47 | I Can't Be Satisfied | FIP | Paris, FR | 219 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |