BIG30
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
598,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:45:59 UTC
Genres
Biography
Born Rodney Wright, Jr. in 1999, BIG30 grew up in Memphis and began making a name for himself as a featured artist on tracks by Dee Mula, Gucci Mane, and others by 2020. His breakout moment came with the success of "Neighbors," which reached number 51 on the Billboard singles chart. Following the release of King of Killbranch, BIG30 continued to make waves in the music scene, with notable appearances on various compilations and collaborations with artists like Future and Lil Durk.
BIG30 is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,326,318 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 598,000 · Engagements 20,763 · Rate 3.5% Posts 57 · Views 1,326,318 · Avg Likes 20,182 · Avg Comments 581 · Avg Views 1,326,318 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 33% 13-17: 8% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (33%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (84%) CANADA (2%) UNITED KINGDOM (2%) SOUTH AFRICA (1%) GEORGIA (1%) |
Top regions: UNITED STATES (84%), CANADA (2%), UNITED KINGDOM (2%) |
| Platform Engagement | Youtube: 1,326,318 avg views/post | Best reach: Youtube 1,326,318 avg views; best engagement: Youtube 20,182 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: BIG30
The map shows every radio station that aired BIG30 today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-07)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
