Big Thief Brand Affinity ranks highest Ampeg at 29.97% . Very Strong. Score DMDB 66.31% | Fanbase 57.61%

Big Thief — pop artist from US.

Big Thief released their fifth album, Dragon New Warm Mountain I Believe In You, on 4AD. The double-LP was created over 5 months in various locations,…

Big Thief

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-cbed-da8c-a67e-a0369fe50396

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Genres

popindie popart popchamber popbrooklyn indiealternativeindie rockalternativeotherssmall roombluesstomp and hollerfolk & traditionalindie folkfreak folk

Influential: 66.31% Fanbase: 57.61% Trending: 70.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 29.97% • Very Strong

As of 2025-09-09

658,076

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.31% | Fanbase 57.61% | Trending 70.66% | CAREER STAGE: MAINSTREAM

Biography

Big Thief released their fifth album, Dragon New Warm Mountain I Believe In You, on 4AD. The double-LP was created over 5 months in various locations, resulting in 20 tracks that showcase the band's growth and musical exploration. Produced by drummer James Krivchenia, the album aims to capture the diverse aspects of Adrianne Lenker's songwriting and the band's collective vision.

The recording process for DNWMIBIY involved 4 distinct sessions in Upstate New York, Topanga Canyon, The Rocky Mountains, and Tucson, Arizona, yielding a total of 45 completed songs. The band's collaborative spirit and shared musical intuition are central to their creative process, as they strive for a certain unspoken magic that unites their sound and vision.

Report Date: 2025-09-09

Big Thief stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (64%), and content lands hardest on Tiktok, where posts average 11,850 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, MOOG, Brandy Melville, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Big Thief a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Thief score 2.72% — Strong bucket.

Brand: AmpegBrand: MOOGBrand: Brandy Melville

Followers:658,076

Engagements:17,932

Rate:2.7%

Posts:1,817

Avg Likes:17,729

Avg Comments:111

Avg Views:19,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 658,076 · Engagements 17,932 · Rate 2.7% Posts 1,817 · Views 19,108 · Avg Likes 17,729 · Avg Comments 111 · Avg Views 19,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 35% 35-44: 15% 45-64: 9%	Largest: 25-34 (35%); next: 18-24 (35%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (7%) CANADA (5%) FRANCE (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 15,337 avg likes/post · Tiktok: 11,850 avg views/post · Youtube: 7,258 avg views/post	Best reach: Tiktok 11,850 avg views; best engagement: Instagram 15,337 avg likes

Top Brand Affinities

Ampeg

Score: 29.97

MOOG

Score: 28.69

Brandy Melville

Score: 16.47

Ableton

Score: 11.41

Pro Tools

Score: 10.38

Amazon Music

Score: 10.05

Sennheiser

Score: 9.22

Spotify Music

Score: 9.11

Kickstarter

Score: 8.64

Glossier

Score: 7.00

Kodak

Score: 6.19

Urban Outfitters

Score: 5.68

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Top Brand Affinities

Brand	Category	Score
Ampeg		29.97
MOOG		28.69
Brandy Melville		16.47
Ableton		11.41
Pro Tools		10.38
Amazon Music		10.05
Sennheiser		9.22
Spotify Music		9.11
Kickstarter		8.64
Glossier		7.00
Kodak		6.19
Urban Outfitters		5.68
Walgreens		5.42
Lollapalooza		5.26
Polaroid		5.24
SoundCloud		5.15
Paramount Pictures		4.44
Showtime		4.38
Coachella		4.35
Taco Bell		4.28
Tinder		4.24
Airbnb		4.20
Hurley		4.03
Verizon		4.01
Holden		3.97
Dr. Martens		3.85
Coors		3.78
Emporium		3.71
Fujifilm		3.67
Prismacolor		3.08
Leica		3.04
Columbia Pictures		2.92
Carhartt		2.91
Guinness		2.87
NBC		2.61
Cadillac		2.58
Budweiser		2.57
Nickelodeon		2.49
Busch		2.31
MTV		2.19
Pepsi		2.03
BBC		1.88
Lush		1.81
Sprite		1.80
CBS Television Studios		1.80
Pixar		1.75
Chrysler		1.73
Paypal		1.71
Beats Electronics		1.71
The Olympic Games		1.60