Big Something

Big Something — rock artist from US.

Originating from the North Carolina countryside, known as "The Middle of Nowhere," Big Something is a six-member rock band that has quickly gained recognition…

Influential: 49.88% Fanbase: 21.40% Trending: 64.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 63.28% • Very Strong

As of 2025-08-16

30,667

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 16:55:15 UTC

Genres

rockjam bandrockalternative rock

Biography

Originating from the North Carolina countryside, known as "The Middle of Nowhere," Big Something is a six-member rock band that has quickly gained recognition as one of the most innovative and dynamic groups in the Southeast. Their distinct sound combines powerful rhythms, electrifying guitars, electronic wind instruments, synths, horns, and soulful vocals, drawing listeners into a rich tapestry of musical genres. With a diverse repertoire of timeless storytelling songs and an energetic live performance that blends improvisational rock with funk, reggae, jazz, electronica, and heavy metal influences, Big Something stands out as a truly unique musical experience.

Top Brand Affinities

Report Date: 2025-08-16

Big Something is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, CANADA, AUSTRALIA. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,975 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Live Nation, Ampeg points directly to Merchandise (t-shirts, hats, etc.), Vinyl records and CDs, Concert tickets and VIP packages. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Something score 0.88% — Low bucket.

Brand: MOOGBrand: Live NationBrand: Ampeg Product: Merchandise (t-shirts, hats, etc.)Product: Vinyl records and CDsProduct: Concert tickets and VIP packages

Followers:30,667

Engagements:270

Rate:0.9%

Posts:3,428

Avg Likes:263

Avg Comments:11

Avg Views:1,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,667 · Engagements 270 · Rate 0.9% Posts 3,428 · Views 1,975 · Avg Likes 263 · Avg Comments 11 · Avg Views 1,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 23% 18-24: 20% 45-64: 20%	Largest: 25-34 (35%); next: 35-44 (23%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (95%) CANADA (2%) AUSTRALIA (1%) BRAZIL (1%) NETHERLANDS (1%)	Top regions: UNITED STATES (95%), CANADA (2%), AUSTRALIA (1%)
Platform Engagement	Instagram: 199 avg likes/post · Youtube: 1,975 avg views/post	Best reach: Youtube 1,975 avg views; best engagement: Instagram 199 avg likes

Top Brand Affinities

MOOG

Automotive

Score: 63.28

Live Nation

Entertainment

Score: 45.50

Ampeg

Audio & Music Gear

Score: 27.35

Verizon

Telecom & Internet Services

Score: 18.28

Ableton

Audio & Music Gear

Score: 16.19

Miller Lite

Alcoholic Beverages

Score: 14.02

Coors

Alcoholic Beverages

Score: 13.40

Barstool Sports

Entertainment & Media

Score: 13.34

Sennheiser

Audio & Music Gear

Score: 9.55

Amazon Music

Entertainment & Media

Score: 8.67

Pro Tools

Tools, DIY & Garden

Score: 8.55

Holden

Automotive

Score: 6.82

Recommendations

Products & Services

Merchandise (t-shirts, hats, etc.)
Vinyl records and CDs
Concert tickets and VIP packages
Music streaming subscriptions
Collaborative music projects
Online music lessons or workshops
Exclusive behind-the-scenes content
Fan club memberships

Marketing Angles

Highlight the band's unique blend of genres
Emphasize energetic live performances
Leverage storytelling in music for emotional connection
Engage with fans through interactive social media content
Promote collaborations with other artists
Utilize nostalgia for classic rock influences

Content Themes

Behind-the-scenes footage from tours
Live performance highlights
Fan stories and testimonials
Music creation process insights
Collaborative projects with other musicians
Thematic playlists inspired by their music

Partnership Brands

Live Nation
MOOG
Ampeg
Sennheiser
Spotify Music
Amazon Music
Bud Light
Coors
Comedy Central
Chipotle Mexican Grill
Taco Bell
Carhartt
Gatorade
FedEx
Airbnb
NHL

Brand	Category	Score
MOOG	Automotive	63.28
Live Nation	Entertainment	45.50
Ampeg	Audio & Music Gear	27.35
Verizon	Telecom & Internet Services	18.28
Ableton	Audio & Music Gear	16.19
Miller Lite	Alcoholic Beverages	14.02
Coors	Alcoholic Beverages	13.40
Barstool Sports	Entertainment & Media	13.34
Sennheiser	Audio & Music Gear	9.55
Amazon Music	Entertainment & Media	8.67
Pro Tools	Tools, DIY & Garden	8.55
Holden	Automotive	6.82
Bud Light	Alcoholic Beverages	6.62
Jameson	Alcoholic Beverages	6.48
Margaritaville	Apparel & Fashion	5.97
Busch	Beverages	5.96
Comedy Central	Entertainment	5.79
Spotify Music	Entertainment & Media	5.62
Bethesda Softworks	Gaming & Esports (Software/Titles)	5.42
Pilsner Urquell	Alcoholic Beverages	5.19
Columbia Pictures	Entertainment	4.89
Paramount Pictures	Entertainment	4.88
Kroger	Grocery & Pantry	4.84
Free People	Apparel & Fashion	4.82
Kickstarter	E-commerce & Marketplaces	4.66
ESPN	Entertainment & Media	4.21
Chick-fil-A	Restaurants & Food Service	4.02
Mulberry	Apparel & Fashion	3.94
Gillette	Beauty & Personal Care	3.93
Taco Bell	Restaurants & Food Service	3.69
SoundCloud	Entertainment	3.67
FedEx	Travel & Hospitality	3.66
NHL	Sports & Outdoors	3.60
Emporium	Apparel & Fashion	3.60
Gatorade	Beverages	3.56
Showtime	Entertainment	3.51
Airbnb	Travel & Hospitality	3.47
Heinz	Food & Snacks	3.46
Cadillac	Automotive	3.39
NBC	Entertainment & Media	3.36
Budweiser	Beverages	3.28
Beats Electronics	Audio & Music Gear	3.28
Lollapalooza	Entertainment	3.17
Coachella	Apparel & Fashion	3.09
Chipotle Mexican Grill	Restaurants & Food Service	2.97
Carhartt	Apparel & Fashion	2.79
NFL	Sports & Outdoors	2.75
The Olympic Games	Sports & Outdoors	2.73
Philips	Consumer Electronics	2.58
Paypal	Finance, Banking & Insurance	2.57