Big & Rich

Big & Rich — country artist from US.

Big & Rich, consisting of John Rich and Big Kenny Alphin, emerged as a country music duo in the late 1990s. They gained recognition through their energetic…

Influence: 17.59% Fanbase: 52.76% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 36.51% • Very Strong

As of 2025-09-09

424,841

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:31 UTC

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Big & Rich, consisting of John Rich and Big Kenny Alphin, emerged as a country music duo in the late 1990s. They gained recognition through their energetic performances and unique blend of rock and country music. Their breakthrough came with the release of their album "Horse of a Different Color" in 2004, which included the hit single "Save a Horse (Ride a Cowboy)." The duo went on to produce music for other artists, such as Gretchen Wilson and John Anderson, and continued to release successful albums throughout the 2000s and 2010s.

Despite their different musical backgrounds, John Rich and Big Kenny Alphin joined forces in 1998 and formed the MuzikMafia group in Nashville. They signed with Warner Nashville and released their debut album in 2004, quickly gaining popularity with their bold and eclectic sound. Over the years, Big & Rich continued to evolve their musical style, releasing several albums and singles that showcased their versatility and creativity. In 2017, they released their sixth studio album, "Did It for the Party," which debuted at number two on the Billboard Country Albums chart.

Top Brand Affinities

Report Date: 2025-09-09

Big & Rich commands interest from 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. With a heavily male (55%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (6,396 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ariat, Live Nation, Miller Lite points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big & Rich score 0.18% — Low bucket.

Brand: AriatBrand: Live NationBrand: Miller Lite

Followers:424,841

Engagements:776

Rate:0.2%

Posts:2,519

Avg Likes:743

Avg Comments:21

Avg Views:9,058

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 424,841 · Engagements 776 · Rate 0.2% Posts 2,519 · Views 9,058 · Avg Likes 743 · Avg Comments 21 · Avg Views 9,058	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 29% 35-44: 18% 45-64: 16%	Largest: 18-24 (33%); next: 25-34 (29%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (73%) NIGERIA (14%) CANADA (7%) UNITED KINGDOM (3%) BRAZIL (3%)	Top regions: UNITED STATES (73%), NIGERIA (14%), CANADA (7%)
Platform Engagement	Instagram: 348 avg likes/post · Tiktok: 6,396 avg views/post · Youtube: 2,662 avg views/post	Best reach: Tiktok 6,396 avg views; best engagement: Instagram 348 avg likes

Top Brand Affinities

Ariat

Score: 36.51

Live Nation

Score: 33.00

Miller Lite

Score: 18.80

Texas Roadhouse

Score: 16.83

RAM Trucks

Score: 16.51

Barstool Sports

Score: 14.04

Bud Light

Score: 11.05

Coors

Score: 10.85

FOX

Score: 10.03

Amazon Music

Score: 9.97

Margaritaville

Score: 9.91

Delta

Score: 9.57

Brand	Category	Score
Ariat		36.51
Live Nation		33.00
Miller Lite		18.80
Texas Roadhouse		16.83
RAM Trucks		16.51
Barstool Sports		14.04
Bud Light		11.05
Coors		10.85
FOX		10.03
Amazon Music		9.97
Margaritaville		9.91
Delta		9.57
Kroger		9.42
NBC		8.53
iHeartRadio Music Awards		8.53
Houston Livestock Show and Rodeo		8.44
Tim Hortons		8.19
GMC		7.26
Walgreens		6.20
Younique		6.20
Verizon		6.08
Pontiac		6.05
Taco Bell		5.93
FedEx		5.92
The Home Depot		5.90
Walmart		5.81
Budweiser		5.28
Publix		5.26
Carhartt		5.24
Jeep		5.24
Busch		5.13
NHL		4.83
Chick-fil-A		4.74
Jack Daniels		4.49
NFL		4.20
Dodge		4.14
Gillette		3.99
CNN		3.74
American Eagle		3.73
Under Armour		3.67
Holden		3.66
Bentley		3.64
ESPN		3.58
ABC		3.52
WWE		3.51
OLD NAVY		3.47
PetSmart		3.47
Harley-Davidson		3.41
Monster Beverage		3.37
Cadillac		3.26