Big Red Machine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
58,915
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:22:36 UTC
Genres
Scores
Biography
Aaron Dessner emphasizes the special bond that ties the diverse cast of contributors together, noting their shared openness, creative generosity, and emotional resonance. The album's evolution was nurtured by Dessner's partnership with Taylor Swift, whose support and collaboration helped him realize the interconnected nature of his musical pursuits. "How Long Do You Think It's Gonna Last?" stands as a testament to the power of collective creativity and the enduring impact of artistic camaraderie.
Big Red Machine converts attention from 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily female (60%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 2,344 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Ableton, Madewell underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 58,915 · Engagements 2,344 · Rate 4.0% Posts 158 · Views 0 · Avg Likes 2,344 · Avg Comments 30 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 34% 35-44: 15% 13-17: 6% |
Largest: 25-34 (41%); next: 18-24 (34%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (9%) CANADA (4%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (9%), CANADA (4%) |
| Platform Engagement | Instagram: 2,344 avg likes/post | best engagement: Instagram 2,344 avg likes |
Top Brand Affinities
MOOG
Ableton
Madewell
Gillette
iHeartRadio Music Awards
Pro Tools
Glossier
Lollapalooza
Spotify Music
Anthropologie
Verizon
Free People
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.84 | |
| Ableton | 9.80 | |
| Madewell | 9.63 | |
| Gillette | 8.84 | |
| iHeartRadio Music Awards | 8.49 | |
| Pro Tools | 7.54 | |
| Glossier | 7.46 | |
| Lollapalooza | 7.22 | |
| Spotify Music | 6.03 | |
| Anthropologie | 5.71 | |
| Verizon | 5.54 | |
| Free People | 5.49 | |
| Kickstarter | 4.75 | |
| Polaroid | 4.64 | |
| Coachella | 4.58 | |
| Pacific Northwest Wonderland | 4.56 | |
| Heinz | 4.55 | |
| Target | 4.39 | |
| Paramount Pictures | 4.09 | |
| Kodak | 4.07 | |
| Coors | 3.81 | |
| Showtime | 3.77 | |
| Urban Outfitters | 3.52 | |
| American Eagle | 3.46 | |
| Guinness | 3.41 | |
| Tinder | 3.29 | |
| Leica | 3.27 | |
| MTV | 3.25 | |
| Airbnb | 2.97 | |
| Busch | 2.96 | |
| Fujifilm | 2.93 | |
| Emporium | 2.89 | |
| Dr. Martens | 2.72 | |
| SoundCloud | 2.62 | |
| Sunnies Studios | 2.61 | |
| NBC | 2.61 | |
| The Olympic Games | 2.39 | |
| Chipotle Mexican Grill | 2.37 | |
| Lululemon Athletica | 2.33 | |
| Budweiser | 2.32 | |
| BBC | 2.17 | |
| Aperol | 2.17 | |
| Philips | 2.14 | |
| Costco | 2.14 | |
| HBO | 2.06 | |
| Pixar | 1.99 | |
| Cadillac | 1.93 | |
| Activision Blizzard | 1.85 | |
| Netflix | 1.76 | |
| Walmart | 1.71 |
Official Profiles
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LoginArtist: Big Red Machine
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:22:41 | Mimi (feat. Ilsey) | Novaphonic.FM | Dayton, US | 169 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |