Big Pokey

Big Pokey — hip-hop & rap artist from US.

Big Pokey, a prominent member of the Screwed Up Click, began his musical journey with DJ Screw in the early '90s, contributing rhymes to the DJ's mixtapes. His…

Influence: 54.70% Fanbase: 25.36% Trending: 69.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

85,900

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:49:23 UTC

Genres

hip-hop & raptrapdirty south rapgangster raphouston raphip-hop/rapchopped and screwedcrunkdeep southern trapcontemporary hip hophip hop

Biography

Big Pokey, a prominent member of the Screwed Up Click, began his musical journey with DJ Screw in the early '90s, contributing rhymes to the DJ's mixtapes. His debut album, Hardest Pit in the Litter, released in 1999, garnered acclaim as a standout underground project from the South. Following up in 2000 with D-Game 2000 and collaborations like Collabo in 2001, Pokey showcased his distinctive rap style reminiscent of Notorious B.I.G., having transitioned from a background in football and kinesiology studies to pursue a career in music.

Top Brand Affinities

Report Date: 2025-08-16

Big Pokey converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, NIGERIA. Audience shape is heavily male (78%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 139,339 avg views per post, with supportive conversation on Youtube. Shared audience with Nike, Adidas, Beats by Dre underscores a strong fit in Merchandise (apparel, accessories), Exclusive album releases, VIP concert experiences. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Pokey score 7.00% — Very Strong bucket.

Product: Merchandise (apparel, accessories)Product: Exclusive album releasesProduct: VIP concert experiences

Followers:85,900

Engagements:6,010

Rate:7.0%

Posts:30

Avg Likes:5,740

Avg Comments:176

Avg Views:162,139

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,900 · Engagements 6,010 · Rate 7.0% Posts 30 · Views 162,139 · Avg Likes 5,740 · Avg Comments 176 · Avg Views 162,139	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 22% 35-44: 21% 45-64: 3%	Largest: 25-34 (52%); next: 18-24 (22%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (90%) BRAZIL (2%) NIGERIA (1%) GERMANY (1%) FRANCE (1%)	Top regions: UNITED STATES (90%), BRAZIL (2%), NIGERIA (1%)
Platform Engagement	Tiktok: 22,800 avg views/post · Youtube: 139,339 avg views/post	Best reach: Youtube 139,339 avg views; best engagement: Youtube 4,379 avg likes