Big L
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
229,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:38 UTC
Genres
Scores
Biography
Big L resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,683 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Nike, Adidas, Beats by Dre makes Merchandise (apparel, accessories), Concert tickets and VIP experiences, Music streaming subscriptions the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 229,000 · Engagements 252 · Rate 0.1% Posts 14 · Views 2,683 · Avg Likes 242 · Avg Comments 10 · Avg Views 2,683 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 39% 35-44: 10% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (39%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (31%) UNITED KINGDOM (6%) BRAZIL (6%) CANADA (4%) MEXICO (4%) |
Top regions: UNITED STATES (31%), UNITED KINGDOM (6%), BRAZIL (6%) |
| Platform Engagement | Youtube: 2,683 avg views/post | Best reach: Youtube 2,683 avg views; best engagement: Youtube 242 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Concert tickets and VIP experiences
- Music streaming subscriptions
- Collaborative music projects
- Exclusive behind-the-scenes content
- Music production software
- Vinyl records and collectibles
- Brand partnerships with lifestyle products
Marketing Angles
- Highlight resilience and positivity in messaging
- Engage fans through storytelling
- Leverage social media for fan interaction
- Create challenges or contests for fan-generated content
- Utilize collaborations with other artists
- Focus on community-building initiatives
Content Themes
- Overcoming adversity
- Faith and spirituality in music
- Life in the urban landscape
- Cultural influences in hip-hop
- Behind-the-scenes of the music industry
- Personal growth and self-improvement
Partnership Brands
- Nike
- Adidas
- Beats by Dre
- Red Bull
- Coca-Cola
- Monster Energy
- Spotify
- Apple Music
- Tidal
- Hennessy
- Puma
- Vans
- Urban Outfitters
- Dr. Martens
- Fendi
- Supreme
- Bape
- Lyrical Lemonade
- Complex
- Billboard
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Big L
The map shows every radio station that aired Big L today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 2,395,062
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,354,236 | 98.30% |
| [+] |
Yandex |
40,826 | 1.70% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:27:20 | Day One | Triple R | Melbourne, AU | 210 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |