Big Country

Big Country — pop artist from GB.

Scotland's Big Country, led by frontman Stuart Adamson and known for their unique bagpipe-like guitars, made a significant impact in the early '80s with their…

Influence: 58.17% Fanbase: 38.58% Trending: 67.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

42,246

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2026-01-01 17:55:44 UTC

Genres

popnew romanticnew wave poprocknew waverockscottish rockalternative rockpop rockeuropeanscottish new wavefolk & traditionalceltic rock

Biography

Scotland's Big Country, led by frontman Stuart Adamson and known for their unique bagpipe-like guitars, made a significant impact in the early '80s with their debut album, The Crossing. Despite facing challenges, including changes in lineup and evolving musical trends, the band continued to release new material into the next century. Their passionate and Celtic-inspired sound resonated with audiences, leading to hits like "In a Big Country" and "Look Away," before tragedy struck with Adamson's untimely death in 2001.

Throughout their career, Big Country experienced both critical acclaim and commercial success, with albums like Steeltown and The Seer making waves in the music industry. Despite lineup changes and challenges, the band persevered, delivering hits like "Wonderland" and "Save Me." Their legacy lives on through their music, which continues to be celebrated by fans and critics alike.

Top Brand Affinities

Report Date: 2025-08-15

Big Country is a clear fit for 35-44 & 45-64 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (79%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,347 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Country score 0.59% — Low bucket.

Followers:42,246

Engagements:248

Rate:0.6%

Posts:80

Avg Likes:216

Avg Comments:25

Avg Views:7,754

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,246 · Engagements 248 · Rate 0.6% Posts 80 · Views 7,754 · Avg Likes 216 · Avg Comments 25 · Avg Views 7,754	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 31% 45-64: 31% 25-34: 23% 18-24: 14%	Largest: 35-44 (31%); next: 45-64 (31%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (24%) BRAZIL (6%) CANADA (5%) GERMANY (3%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (24%), BRAZIL (6%)
Platform Engagement	Tiktok: 1,407 avg views/post · Youtube: 6,347 avg views/post	Best reach: Youtube 6,347 avg views; best engagement: Youtube 178 avg likes