Big Boi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
935,589
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:24 UTC
Genres
Scores
Biography
In addition to his solo work, Big Boi has been a key figure in the music industry, boosting the careers of artists like Killer Mike and Janelle Monáe through collaborations and production. His extensive discography showcases his versatility as a rapper and producer, with notable hits like "Shutterbugg" and "Tightrope" earning Grammy nominations. Big Boi's legacy in hip-hop continues to thrive, with ongoing projects and collaborations keeping his music fresh and relevant in the industry.
Big Boi draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (77%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 615,300 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 935,589 · Engagements 5,858 · Rate 0.6% Posts 685 · Views 629,000 · Avg Likes 5,439 · Avg Comments 673 · Avg Views 629,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 36% 35-44: 13% 13-17: 3% |
Largest: 25-34 (46%); next: 18-24 (36%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (48%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (4%) MEXICO (3%) |
Top regions: UNITED STATES (48%), BRAZIL (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Tiktok: 13,700 avg views/post · Youtube: 615,300 avg views/post | Best reach: Youtube 615,300 avg views; best engagement: Youtube 4,440 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Big Boi
The map shows every radio station that aired Big Boi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-13)
Total: 1,665,477
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
966,462 | 58.03% |
| [+] |
Last.fm |
699,015 | 41.97% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:19:31 | All Night | MIXX FM MARTINIQUE | Fort-de-France, MQ | 22 |
| 2025-08-23 00:21:14 | All Night | La Radio Plus | Paris, FR | 240 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |