Big Ass Brand Affinity ranks highest Siam Center at 97.44% . Very Strong. Score DMDB 49.18% | Fanbase 44.32%

Big Ass — rock artist from TH.

Big Ass, a prominent band from Thailand, gained popularity for their pop rock sound before transitioning towards hardcore punk in recent works. Their latest…

Big Ass

Established

Country: TH | Artist ID: 11e83fe0-1161-b046-aea3-aa1c026db3d8

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Genres

rockrockthai rockpop rockfolk & traditionalthai folk rock

Influential: 49.18% Fanbase: 44.32% Trending: 51.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 97.44% • Very Strong

As of 2025-09-09

702,307

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.18% | Fanbase 44.32% | Trending 51.61% | CAREER STAGE: MID_LEVEL

Biography

Big Ass, a prominent band from Thailand, gained popularity for their pop rock sound before transitioning towards hardcore punk in recent works. Their latest album, Love, marks their sixth release.

Established in 1997 with their debut album Not Bad under Music Bugs label, Big Ass later joined Genie Records label of GMM Grammy. Their fourth album, Seven, garnered significant acclaim and success, earning them various awards. The band's discography includes albums like XL, My World, and Begins, showcasing their evolution within the music scene.

Report Date: 2025-09-09

Big Ass performs best with fans in the 18-24 range, concentrated in THAILAND, UNITED STATES, INDONESIA. Audience composition is heavily male (70%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 435,943 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Siam Center, Kiehls, AstraZeneca, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Big Ass is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Big Ass score 0.63% — Low bucket.

Brand: Siam CenterBrand: KiehlsBrand: AstraZeneca

Followers:702,307

Engagements:4,404

Rate:0.6%

Posts:5,167

Avg Likes:4,243

Avg Comments:95

Avg Views:435,943

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 702,307 · Engagements 4,404 · Rate 0.6% Posts 5,167 · Views 435,943 · Avg Likes 4,243 · Avg Comments 95 · Avg Views 435,943	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 7% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	THAILAND (91%) UNITED STATES (2%) INDONESIA (1%) LAOS (1%) VIETNAM (1%)	Top regions: THAILAND (91%), UNITED STATES (2%), INDONESIA (1%)
Platform Engagement	Instagram: 965 avg likes/post · Youtube: 435,943 avg views/post	Best reach: Youtube 435,943 avg views; best engagement: Youtube 3,278 avg likes

Top Brand Affinities

Siam Center

Score: 97.44

Kiehls

Score: 45.78

AstraZeneca

Score: 16.09

Tesco

Score: 15.66

AirAsia

Score: 10.62

Pfizer

Score: 9.43

Isuzu

Score: 8.07

Anantara

Score: 7.35

Gundam

Score: 6.19

Olympus

Score: 4.80

G-shock

Score: 4.77

Mulberry

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Siam Center		97.44
Kiehls		45.78
AstraZeneca		16.09
Tesco		15.66
AirAsia		10.62
Pfizer		9.43
Isuzu		8.07
Anantara		7.35
Gundam		6.19
Olympus		4.80
G-shock		4.77
Mulberry		3.83
Emporium		3.71
Fujifilm		3.50
Amway		3.49
Ducati		3.48
Panasonic		3.23
Leica		3.18
Huawei		2.97
Kodak		2.83
NBC		2.65
Transformers		2.41
Petronas		2.14
ASICS		2.05
Amazon		2.02
KFC		1.92
Yamaha		1.84
UNIQLO		1.83
Mazda		1.75
Mitsubishi Motors		1.59
Samsung Group		1.42
Converse		1.41
New Balance		1.37
Honda		1.32
Harley-Davidson		1.29
Pepsi		1.28
Toyota		1.28
Adidas		1.21
Heineken		1.18
Snapseed		1.14
Starbucks		1.11
Vans		1.08
Nissan		1.05
Nikon		1.00
Suzuki		0.93
Xiaomi		0.89
Marvel		0.82
Nike		0.81
Pandora		0.80
Sony		0.80