Bic Runga

Bic Runga — pop artist from NZ.

Born in Christchurch in 1976, Bic Runga quickly rose to stardom in her native New Zealand, showcasing her musical talents from a young age. After making her…

Influence: 52.15% Fanbase: 28.92% Trending: 63.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 145.05% • Very Strong

As of 2025-09-08

46,625

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 16:56:38 UTC

Genres

poppopindie pop

Biography

Born in Christchurch in 1976, Bic Runga quickly rose to stardom in her native New Zealand, showcasing her musical talents from a young age. After making her Sony label debut with the hit single "Drive" in 1995, she garnered widespread acclaim, including the prestigious 1996 Silver Scroll Award for songwriting excellence. Runga's self-produced debut album, Drive, solidified her position as a top artist in New Zealand, leading to international success and multiple platinum certifications.

Throughout the late '90s and early 2000s, Runga continued to captivate audiences with her music, releasing successful albums like Beautiful Collision and Birds. She took a break from recording before returning with Belle in 2011 and the covers album Close Your Eyes in 2016. Honored with an induction into the New Zealand Music Hall of Fame, Runga's diverse discography and enduring talent have solidified her status as a respected and influential musician in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Bic Runga reaches 25-34 & 18-24 audiences concentrated in PHILIPPINES, AUSTRALIA, UNITED STATES. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 10,222 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Air New Zealand, TUI, TUI Group suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bic Runga score 1.13% — Moderate bucket.

Brand: Air New ZealandBrand: TUIBrand: TUI Group

Followers:46,625

Engagements:528

Rate:1.1%

Posts:126

Avg Likes:827

Avg Comments:45

Avg Views:10,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,625 · Engagements 528 · Rate 1.1% Posts 126 · Views 10,222 · Avg Likes 827 · Avg Comments 45 · Avg Views 10,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 35% 35-44: 13% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (35%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	PHILIPPINES (40%) AUSTRALIA (9%) UNITED STATES (9%) NEW ZEALAND (8%) BRAZIL (3%)	Top regions: PHILIPPINES (40%), AUSTRALIA (9%), UNITED STATES (9%)
Platform Engagement	Instagram: 391 avg likes/post · Youtube: 10,222 avg views/post	Best reach: Youtube 10,222 avg views; best engagement: Youtube 436 avg likes

Top Brand Affinities

Air New Zealand

Score: 145.05

TUI

Score: 28.93

TUI Group

Score: 28.16

MOOG

Score: 16.79

Vegemite

Score: 15.82

New Line Cinema

Score: 13.22

Qantas

Score: 13.11

Kmart

Score: 12.59

Pro Tools

Score: 11.98

Sennheiser

Score: 8.88

Woolworths

Score: 7.99

Amazon Music

Score: 7.98

Brand	Category	Score
Air New Zealand		145.05
TUI		28.93
TUI Group		28.16
MOOG		16.79
Vegemite		15.82
New Line Cinema		13.22
Qantas		13.11
Kmart		12.59
Pro Tools		11.98
Sennheiser		8.88
Woolworths		7.99
Amazon Music		7.98
Vodafone		7.95
iHeartRadio Music Awards		7.28
Holden		7.08
Spotify Music		6.34
Emporium		5.85
Ableton		5.31
Pilsner Urquell		5.05
Sunnies Studios		4.95
Hurley		4.58
Nixon		4.37
Billabong		4.13
UberEATS		4.09
Kickstarter		4.03
BALMAIN		3.71
Cadbury		3.62
Showtime		3.62
Paramount Pictures		3.62
Airbnb		3.38
Bentley		3.35
NBC		3.14
SoundCloud		3.11
MTV		2.97
Guinness		2.80
Lush		2.75
Columbia Pictures		2.74
The Olympic Games		2.71
Tinder		2.70
McLaren		2.58
BBC		2.57
Lululemon Athletica		2.54
Beats Electronics		2.54
Nickelodeon		2.51
Coachella		2.50
TOM FORD		2.50
Warner Bros		2.46
Lego		2.44
Vogue		2.38
Dr. Martens		2.33

Official Profiles

Artist: Bic Runga

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bic Runga today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-23 03:41:43	Sway	Coast	Auckland, NZ	17
2025-08-23 03:27:09	Something Good	RTHK Radio 3	Hong Kong, HK	187
2025-08-23 02:30:14	Sway	95bFM	Auckland, NZ	20
2025-08-23 01:09:02	Something Good	Itapema FM	Joinville, BR	174
2025-08-23 00:33:39	A Day Like Today	MBC FM4U Radio Main	Seoul, KR	194
2025-08-23 00:01:51	Sway	Coast	Auckland, NZ	19