Bibi Bourelly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
201,390
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:32:10 UTC
Genres
Scores
Biography
Born in Berlin in 1994 to musician parents, Bourelly's early struggles and self-reliance fueled her journey to pursue music. Her career took off when she caught the attention of Kanye West, leading to collaborations with Rihanna and other artists. Signing with Def Jam, she released solo singles and EPs, showcasing her diverse musical influences and paving the way for a successful career as both a performer and sought-after songwriter. Bourelly's story is a testament to her resilience and artistry in the music industry.
Bibi Bourelly engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, POLAND, CANADA. The fan base skews heavily female (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,398 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Pro Tools, MOOG, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 201,390 · Engagements 3,460 · Rate 1.7% Posts 51 · Views 3,398 · Avg Likes 3,448 · Avg Comments 232 · Avg Views 3,398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 13-17: 7% 35-44: 5% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (60%) POLAND (9%) CANADA (4%) UNITED KINGDOM (4%) NIGERIA (4%) |
Top regions: UNITED STATES (60%), POLAND (9%), CANADA (4%) |
| Platform Engagement | Instagram: 3,307 avg likes/post · Tiktok: 0 avg views/post · Youtube: 3,398 avg views/post | Best reach: Youtube 3,398 avg views; best engagement: Instagram 3,307 avg likes |
Top Brand Affinities
Pro Tools
MOOG
Amazon Music
Akai
Ableton
Jean Paul Gaultier
SoundCloud
iHeartRadio Music Awards
JACQUEMUS
Beats Electronics
MTV
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Pro Tools | Tools, DIY & Garden | 15.72 |
| MOOG | Automotive | 13.94 |
| Amazon Music | Entertainment & Media | 13.24 |
| Akai | Consumer Electronics | 12.63 |
| Ableton | Audio & Music Gear | 10.81 |
| Jean Paul Gaultier | Apparel & Fashion | 10.28 |
| SoundCloud | Entertainment | 9.18 |
| iHeartRadio Music Awards | Entertainment | 7.93 |
| JACQUEMUS | Apparel & Fashion | 7.55 |
| Beats Electronics | Audio & Music Gear | 6.88 |
| MTV | Entertainment | 6.40 |
| Maison Margiela | Apparel & Fashion | 6.37 |
| Fenty beauty | Beauty & Personal Care | 5.98 |
| Pioneer | Technology | 5.97 |
| Spotify Music | Entertainment & Media | 5.95 |
| FashionNova | Apparel & Fashion | 5.61 |
| Champion | Apparel & Fashion | 5.39 |
| CNN | Entertainment & Media | 5.31 |
| NBC | Entertainment & Media | 5.27 |
| Vivienne Westwood | Apparel & Fashion | 5.11 |
| ESPN | Entertainment | 5.10 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.05 |
| Steve Madden | Apparel & Fashion | 4.92 |
| Urban Outfitters | Apparel & Fashion | 4.87 |
| Hennessy | Alcoholic Beverages | 4.64 |
| Verizon | Telecom & Internet Services | 4.61 |
| UGG | Apparel & Fashion | 4.56 |
| Coachella | Apparel & Fashion | 4.52 |
| boohoo | Apparel & Fashion | 4.40 |
| Kodak | Cameras & Photography | 4.34 |
| NORDSTROM | Apparel & Fashion | 4.18 |
| Los Angeles Lakers | Sports & Outdoors | 3.94 |
| Paramount Pictures | Entertainment & Media | 3.75 |
| NBA | Sports & Outdoors | 3.61 |
| BALMAIN | Apparel & Fashion | 3.40 |
| Dr. Martens | Apparel & Fashion | 3.31 |
| Christian Louboutin | Apparel & Fashion | 3.23 |
| Sneakerhead | Footwear | 3.21 |
| ASOS | Apparel & Fashion | 3.19 |
| NFL | Sports & Outdoors | 3.12 |
| Target | Apparel | 3.10 |
| NARS Cosmetics | Beauty & Personal Care | 3.00 |
| Vogue | Apparel & Fashion | 2.92 |
| Timberland | Apparel & Fashion | 2.87 |
| Nickelodeon | Entertainment | 2.86 |
| Carhartt | Apparel & Fashion | 2.84 |
| Uber | Travel & Hospitality | 2.82 |
| Marc Jacobs | Apparel & Fashion | 2.82 |
| Lollapalooza | Entertainment | 2.76 |
| Stüssy | Apparel & Fashion | 2.73 |
Official Profiles
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LoginArtist: Bibi Bourelly
The map shows every radio station that aired Bibi Bourelly today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 568,712
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
505,917 | 88.96% |
| [+] |
Last.fm |
62,795 | 11.04% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:30:26 | CLUBHOPPERS. | Radio Raheem | Milano, IT | 184 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |