BIBI Brand Affinity ranks highest GENTLE MONSTER at 18.93% . Very Strong. Score DMDB 64.92% | Fanbase 58.54%

BIBI — pop artist from KR.

BIBI, a South Korean singer/songwriter, gained recognition in the late 2010s for her diverse musical style blending R&B, hip-hop, pop, rock, and ballads.…

BIBI

Recognizable

Country: KR | Gender: female | Artist ID: 3240abfe-ea36-11e8-9ab4-549f35161576

Find Artist

Genres

popk-poppopasian popr&b, funk & soulkorean r&b

Influential: 64.92% Fanbase: 58.54% Trending: 68.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 18.93% • Very Strong

As of 2025-09-09

5,652,315

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.92% | Fanbase 58.54% | Trending 68.11% | CAREER STAGE: MAINSTREAM

Biography

BIBI, a South Korean singer/songwriter, gained recognition in the late 2010s for her diverse musical style blending R&B, hip-hop, pop, rock, and ballads. Following her success on the reality competition The Fan, she released popular singles such as "Binu," "Kazino," and "The Weekend," with her 2022 hit "Very, Slowly" featured on the soundtrack of Twenty-Five, Twenty-One.

Born in Ulsan, South Korea, Kim Hyung-seo, known as BIBI, began her music career by uploading original songs online, catching the attention of K-pop artist Yoon Mi-rae. Signing with Feel Ghood Music, she gained further exposure as a contestant on The Fan in 2018-2019, finishing in second place. BIBI's debut single "Binu" in May 2019 marked the start of her musical journey, leading to the release of EPs and singles like "I'm Good at Goodbyes" and "Bad Sad and Mad," culminating in her acclaimed contributions to the music scene.

Report Date: 2025-09-09

BIBI resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, SOUTH KOREA, THAILAND. With a heavily female (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (878,154 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, Style Nanda, Stüssy makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BIBI score 1.73% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Stüssy

Followers:5,652,315

Engagements:97,809

Rate:1.7%

Posts:872

Avg Likes:96,810

Avg Comments:380

Avg Views:1,049,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,652,315 · Engagements 97,809 · Rate 1.7% Posts 872 · Views 1,049,354 · Avg Likes 96,810 · Avg Comments 380 · Avg Views 1,049,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 11% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (14%) SOUTH KOREA (12%) THAILAND (6%) BRAZIL (6%) INDIA (4%)	Top regions: UNITED STATES (14%), SOUTH KOREA (12%), THAILAND (6%)
Platform Engagement	Instagram: 78,185 avg likes/post · Tiktok: 171,200 avg views/post · Youtube: 878,154 avg views/post	Best reach: Youtube 878,154 avg views; best engagement: Instagram 78,185 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 18.93

Style Nanda

Score: 10.08

Stüssy

Score: 7.84

Maison Margiela

Score: 7.40

Jollibee

Score: 5.37

Carhartt

Score: 5.34

Gundam

Score: 5.17

Summit Entertainment

Score: 4.32

Leica

Score: 4.00

Final Fantasy

Score: 3.63

Supreme

Score: 3.12

Dr. Martens

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		18.93
Style Nanda		10.08
Stüssy		7.84
Maison Margiela		7.40
Jollibee		5.37
Carhartt		5.34
Gundam		5.17
Summit Entertainment		4.32
Leica		4.00
Final Fantasy		3.63
Supreme		3.12
Dr. Martens		2.90
Philips		2.74
Coachella		2.60
Kodak		2.52
UNIQLO		2.47
Polaroid		2.44
Hyundai		2.36
SoundCloud		2.26
Fujifilm		2.24
Balenciaga		2.18
Polo Ralph Lauren		2.17
The North Face		2.13
New Balance		2.09
League of Legends		2.09
shein		1.99
Forever 21		1.93
Tiffany		1.90
ASOS		1.83
SheInside		1.81
Burberry		1.70
Los Angeles Lakers		1.70
BBC		1.67
Pokemon Go		1.64
Sprite		1.63
KFC		1.62
Calvin Klein		1.61
Costco		1.61
Chrysler		1.61
Converse		1.58
ASICS		1.58
Chipotle Mexican Grill		1.56
Gucci		1.56
Lush		1.54
Louis Vuitton		1.52
Vans		1.51
Prada		1.50
Yves Saint Laurent		1.46
Showtime		1.46
IKEA		1.44