BHZ

BHZ — hip-hop & rap artist from DE.

In 2018, a group of eight guys from Berlin-Schöneberg, known as BHZ, gained recognition in the music scene for their blend of Berliner Boom-Bap vibe with Trap…

Influence: 50.18% Fanbase: 35.53% Trending: 57.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oettinger • 96.10% • Very Strong

As of 2025-09-08

458,892

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:45:41 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hopgerman trapgerman alternative rapcontemporary hip hophip hoptrap

Biography

In 2018, a group of eight guys from Berlin-Schöneberg, known as BHZ, gained recognition in the music scene for their blend of Berliner Boom-Bap vibe with Trap elements. Their music defies easy genre classification, featuring diverse instrumentals and themes that delve into emotions beyond the typical party lifestyle, focusing on doubts, friendships, and love. BHZ embodies a modern interpretation of the crew concept, seeing themselves as a family and delivering high-energy performances that have solidified their reputation in the live music circuit.

With members including Dead Dawg, Ion Miles, Big Pat, Monk, Longus Mongus, MotB, Samy, and Themba, BHZ's collective energy shines through on stage, guaranteeing an unforgettable show. Their impact on Berliner Rap culture is undeniable, with their name becoming synonymous with both Schöneberg and the wider Berlin scene. As they continue to evolve with new releases and performances, BHZ's story is far from over, promising more to come in their musical journey.

Top Brand Affinities

Report Date: 2025-09-08

BHZ is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (83%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (53,842 avg views per post); Instagram builds the community layer. Affinity data highlights Oettinger, Eastpak, Alpha Industries, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BHZ score 3.47% — Very Strong bucket.

Brand: OettingerBrand: EastpakBrand: Alpha Industries

Followers:458,892

Engagements:15,923

Rate:3.5%

Posts:745

Avg Likes:15,778

Avg Comments:158

Avg Views:53,842

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 458,892 · Engagements 15,923 · Rate 3.5% Posts 745 · Views 53,842 · Avg Likes 15,778 · Avg Comments 158 · Avg Views 53,842	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 13-17: 9% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	GERMANY (84%) AUSTRIA (4%) SWITZERLAND (3%) UNITED STATES (2%) ITALY (2%)	Top regions: GERMANY (84%), AUSTRIA (4%), SWITZERLAND (3%)
Platform Engagement	Instagram: 12,404 avg likes/post · Youtube: 53,842 avg views/post	Best reach: Youtube 53,842 avg views; best engagement: Instagram 12,404 avg likes

Top Brand Affinities

Oettinger

Score: 96.10

Eastpak

Score: 31.17

Alpha Industries

Score: 29.63

KaDeWe

Score: 29.24

Commerzbank

Score: 26.89

Ellesse

Score: 20.06

Edeka

Score: 17.90

Gamescom

Score: 15.10

Zalando

Score: 13.19

Stone Island

Score: 12.81

Braun

Score: 12.53

Brandy Melville

Score: 11.06

Brand	Category	Score
Oettinger		96.10
Eastpak		31.17
Alpha Industries		29.63
KaDeWe		29.24
Commerzbank		26.89
Ellesse		20.06
Edeka		17.90
Gamescom		15.10
Zalando		13.19
Stone Island		12.81
Braun		12.53
Brandy Melville		11.06
Beck`s		9.15
Carhartt		8.60
Kappa		8.26
Champion		7.52
Ableton		6.80
Lacoste		6.70
Stüssy		6.29
Lollapalooza		6.07
The North Face		5.95
Supreme		5.33
Ryanair		5.13
SoundCloud		4.51
Polo Ralph Lauren		4.50
Leica		4.48
Urban Outfitters		4.33
Fila		3.86
Kodak		3.83
Vans		3.83
Beats Electronics		3.80
Dr. Martens		3.62
Nike		3.59
ASICS		3.55
Daniel Wellington		3.54
Tommy Hilfiger		3.37
Pull&Bear		3.29
Hennessy		3.23
Sneakerhead		3.14
Adidas		3.01
Polaroid		2.73
Bershka		2.64
Faber-Castell		2.62
ASOS		2.54
Balenciaga		2.53
Tomorrowland		2.47
Mercedes-Benz		2.46
Levi's		2.42
Aperol		2.40
Reebok		2.36