Beyoncé Brand Affinity ranks highest Houston Livestock Show and Rodeo at 8.51% . Very Strong. Score DMDB 85.32% | Fanbase 91.94%

Beyoncé — pop artist from US.

Beyoncé Knowles, born in 1981 and raised in Houston, began her music career at a young age, eventually joining Destiny’s Child in 1990. Managed by her father,…

Beyoncé

Superstar

Country: US | Gender: female | Artist ID: 11e81bbf-b197-3774-bc85-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popart popmainstream popr&b, funk & soulr&bcontemporary r&b

Influential: 85.32% Fanbase: 91.94% Trending: 82.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 8.51% • Very Strong

As of 2025-09-09

345,202,269

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 85.32% | Fanbase 91.94% | Trending 82.02% | CAREER STAGE: SUPERSTAR

Biography

Beyoncé Knowles, born in 1981 and raised in Houston, began her music career at a young age, eventually joining Destiny’s Child in 1990. Managed by her father, Mathew, the group achieved immense success with hits like “Bills, Bills, Bills” and “Survivor.” Transitioning to a solo career, Beyoncé collaborated with JAY-Z on “’03 Bonnie & Clyde,” marking the start of a prolific partnership. Her music evolved into bold and experimental albums like BEYONCÉ and Lemonade, showcasing a diverse range of influences from dancehall to soul ballads. Known for her advocacy and cultural impact, Beyoncé has used her platform to champion causes like civil rights, Black feminism, and LGBTQ+ rights. She has performed at significant events such as presidential inaugurations and has been a vocal supporter of movements like Black Lives Matter and feminism. In her 2019 concert documentary, HOMECOMING, Beyoncé emphasized the importance of representation and empowerment for marginalized communities, solidifying her role as a pop star and public figure dedicated to promoting inclusivity and self-expression.

Report Date: 2025-09-09

Beyoncé builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (3,900,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Houston Livestock Show and Rodeo, boohoo, Steve Madden point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beyoncé score 0.36% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: boohooBrand: Steve Madden

Followers:345,202,269

Engagements:1,234,725

Rate:0.4%

Posts:2,924

Avg Likes:1,202,372

Avg Comments:23,651

Avg Views:4,469,548

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 345,202,269 · Engagements 1,234,725 · Rate 0.4% Posts 2,924 · Views 4,469,548 · Avg Likes 1,202,372 · Avg Comments 23,651 · Avg Views 4,469,548	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (26%) BRAZIL (15%) UNITED KINGDOM (4%) FRANCE (3%) INDIA (3%)	Top regions: UNITED STATES (26%), BRAZIL (15%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 925,544 avg likes/post · Tiktok: 3,900,000 avg views/post · Youtube: 569,548 avg views/post	Best reach: Tiktok 3,900,000 avg views; best engagement: Instagram 925,544 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 8.51

boohoo

Score: 8.17

Steve Madden

Score: 7.97

Fenty beauty

Score: 7.80

MISSGUIDED

Score: 7.57

ULTA Beauty

Score: 7.38

JACQUEMUS

Score: 6.45

Champion

Score: 5.84

Coach

Score: 5.10

Coachella

Score: 4.78

ASOS

Score: 4.71

Dolce & Gabbana

Score: 4.56

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		8.51
boohoo		8.17
Steve Madden		7.97
Fenty beauty		7.80
MISSGUIDED		7.57
ULTA Beauty		7.38
JACQUEMUS		6.45
Champion		5.84
Coach		5.10
Coachella		4.78
ASOS		4.71
Dolce & Gabbana		4.56
Target		4.54
Lollapalooza		4.13
NARS Cosmetics		3.39
Christian Louboutin		3.35
NBC		3.27
Topshop		2.96
Harrods		2.95
Polo Ralph Lauren		2.89
Pull&Bear		2.85
Hennessy		2.84
TOM FORD		2.69
Michael Kors		2.64
Philips		2.58
Victoria's Secret		2.55
Urban Outfitters		2.53
MTV		2.47
Fendi		2.36
Sephora		2.34
Benefit Cosmetics		2.30
Guess		2.13
Aperol		2.02
The North Face		1.95
Balenciaga		1.94
Vogue		1.91
Los Angeles Lakers		1.86
Too Faced Cosmetics		1.75
Hollister Co		1.74
Forever 21		1.62
NFL		1.61
Showtime		1.48
Burberry		1.46
Calvin Klein		1.45
Hermès		1.45
Anastasia Beverly Hills		1.44
NBA		1.43
Bershka		1.42
FashionNova		1.42
Yves Saint Laurent		1.41