Beyoncé

Beyoncé — pop artist from US.

Beyoncé Knowles, born in 1981 and raised in Houston, began her music career at a young age, eventually joining Destiny’s Child in 1990. Managed by her father,…

Influence: 85.36% Fanbase: 92.00% Trending: 82.05% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 8.61% • Very Strong

As of 2025-10-14

344,803,762

Social Media Followers

As of 2025-10-14

00:00:00

Hours Airplay

2025-11-07 01:18:17 UTC

Genres

popdance poppoppost-teen popart popmainstream popr&b, funk & soulr&bcontemporary r&b

Biography

Beyoncé Knowles, born in 1981 and raised in Houston, began her music career at a young age, eventually joining Destiny’s Child in 1990. Managed by her father, Mathew, the group achieved immense success with hits like “Bills, Bills, Bills” and “Survivor.” Transitioning to a solo career, Beyoncé collaborated with JAY-Z on “’03 Bonnie & Clyde,” marking the start of a prolific partnership. Her music evolved into bold and experimental albums like BEYONCÉ and Lemonade, showcasing a diverse range of influences from dancehall to soul ballads. Known for her advocacy and cultural impact, Beyoncé has used her platform to champion causes like civil rights, Black feminism, and LGBTQ+ rights. She has performed at significant events such as presidential inaugurations and has been a vocal supporter of movements like Black Lives Matter and feminism. In her 2019 concert documentary, HOMECOMING, Beyoncé emphasized the importance of representation and empowerment for marginalized communities, solidifying her role as a pop star and public figure dedicated to promoting inclusivity and self-expression.

Top Brand Affinities

Report Date: 2025-10-14

Beyoncé builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDIA. With a heavily female (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (4,050,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Houston Livestock Show and Rodeo, boohoo, Steve Madden point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beyoncé score 0.36% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: boohooBrand: Steve Madden

Followers:344,803,762

Engagements:1,257,326

Rate:0.4%

Posts:2,926

Avg Likes:1,224,918

Avg Comments:25,137

Avg Views:4,658,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 344,803,762 · Engagements 1,257,326 · Rate 0.4% Posts 2,926 · Views 4,658,511 · Avg Likes 1,224,918 · Avg Comments 25,137 · Avg Views 4,658,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 8% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (26%) BRAZIL (19%) INDIA (4%) PHILIPPINES (3%) FRANCE (3%)	Top regions: UNITED STATES (26%), BRAZIL (19%), INDIA (4%)
Platform Engagement	Instagram: 946,340 avg likes/post · Tiktok: 4,050,000 avg views/post · Youtube: 608,511 avg views/post	Best reach: Tiktok 4,050,000 avg views; best engagement: Instagram 946,340 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 8.61

boohoo

Score: 8.25

Steve Madden

Score: 8.06

MISSGUIDED

Score: 7.67

ULTA Beauty

Score: 7.42

JACQUEMUS

Score: 6.49

Champion

Score: 5.89

Coach

Score: 5.09

ASOS

Score: 4.74

Dolce & Gabbana

Score: 4.63

Target

Score: 4.57

NARS Cosmetics

Score: 3.43

Brand	Category	Score
Houston Livestock Show and Rodeo		8.61
boohoo		8.25
Steve Madden		8.06
MISSGUIDED		7.67
ULTA Beauty		7.42
JACQUEMUS		6.49
Champion		5.89
Coach		5.09
ASOS		4.74
Dolce & Gabbana		4.63
Target		4.57
NARS Cosmetics		3.43
Urban Outfitters		3.37
NBC		3.29
FashionNova		3.21
Pull&Bear		2.89
Hennessy		2.88
Christian Louboutin		2.79
MTV		2.72
TOM FORD		2.71
Versace		2.60
Showtime		2.59
Philips		2.58
Topshop		2.48
Bershka		2.45
Fendi		2.40
Babybump		2.38
Lollapalooza		2.32
Too Faced Cosmetics		2.23
Dr. Martens		2.22
Timberland		2.20
Fenty beauty		2.19
Guess		2.14
SheInside		2.10
Anastasia Beverly Hills		2.08
Yves Saint Laurent		2.05
Coachella		1.99
shein		1.99
The North Face		1.97
Paramount Pictures		1.86
Tarte Cosmetics		1.83
NYX Cosmetics		1.78
Hollister Co		1.76
Polo Ralph Lauren		1.70
Urban Decay Cosmetics		1.70
Victoria's Secret		1.68
Aperol		1.60
Crocs		1.56
SWAROVSKI		1.54
Vogue		1.49