Between the Buried and Me
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
166,755
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:13 UTC
Genres
Scores
Biography
Formed in 2000 by members of various metal bands, Between the Buried and Me quickly gained recognition through their debut album and subsequent releases. With a dedicated fan base, the band signed with Victory Records in 2002 and continued to experiment with their sound, releasing albums like Alaska in 2005 and The Great Misdirect in 2009. Their venture into conceptual albums with The Parallax series in 2011 and 2012 further solidified their reputation as a progressive metal band. Embracing new challenges, they explored diverse musical styles on Automata in 2018 before returning with Colors II in 2021, reaffirming their position as innovators in the metal scene.
Between the Buried and Me is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, CANADA, MEXICO. The audience is heavily male (89%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (6,514 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, Impericon, FromSoftware points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 166,755 · Engagements 1,845 · Rate 1.1% Posts 1,518 · Views 7,837 · Avg Likes 1,784 · Avg Comments 88 · Avg Views 7,837 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 38% 35-44: 12% 45-64: 3% |
Largest: 25-34 (44%); next: 18-24 (38%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (49%) CANADA (6%) MEXICO (5%) BRAZIL (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (49%), CANADA (6%), MEXICO (5%) |
| Platform Engagement | Instagram: 1,469 avg likes/post · Tiktok: 1,323 avg views/post · Youtube: 6,514 avg views/post | Best reach: Youtube 6,514 avg views; best engagement: Instagram 1,469 avg likes |
Top Brand Affinities
Ampeg
Impericon
FromSoftware
MOOG
Akg
Pro Tools
Sennheiser
Live Nation
Bloodborne
BioShock
Akai
Ableton
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 67.14 |
| Impericon | Apparel & Fashion | 55.06 |
| FromSoftware | Gaming & Esports (Software/Titles) | 29.16 |
| MOOG | Automotive | 23.84 |
| Akg | Audio & Music Gear | 23.77 |
| Pro Tools | Tools, DIY & Garden | 22.42 |
| Sennheiser | Audio & Music Gear | 22.13 |
| Live Nation | Entertainment | 21.73 |
| Bloodborne | Gaming & Esports (Software/Titles) | 16.79 |
| BioShock | Gaming & Esports (Software/Titles) | 15.39 |
| Akai | Consumer Electronics | 15.09 |
| Ableton | Audio & Music Gear | 12.97 |
| Metal Gear Solid | Gaming & Esports (Software/Titles) | 12.24 |
| Fallout | Gaming & Esports (Software/Titles) | 11.34 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 10.10 |
| Amazon Music | Entertainment & Media | 9.72 |
| Square Enix | Entertainment | 9.51 |
| Capcom | Gaming & Esports (Software/Titles) | 8.41 |
| Borderlands | Gaming & Esports (Software/Titles) | 7.64 |
| NHL | Sports & Outdoors | 7.35 |
| The Last of Us | Gaming & Esports (Software/Titles) | 7.34 |
| Spotify Music | Entertainment & Media | 7.27 |
| Hot Topic | Apparel & Fashion | 6.86 |
| GameStop | Gaming & Esports (Software/Titles) | 6.82 |
| Taco Bell | Restaurants & Food Service | 6.71 |
| God of War | Gaming & Esports (Software/Titles) | 6.66 |
| Bandai Namco | Entertainment | 6.45 |
| Sega | Entertainment | 6.27 |
| Resident Evil | Gaming & Esports (Software/Titles) | 6.05 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 6.05 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 5.96 |
| Columbia Pictures | Entertainment | 5.87 |
| Coors | Alcoholic Beverages | 5.67 |
| Comedy Central | Entertainment & Media | 5.54 |
| Power Rangers | Toys & Games | 5.42 |
| Nintendo | Gaming & Esports (Software/Titles) | 5.40 |
| Jameson | Alcoholic Beverages | 5.36 |
| SoundCloud | Entertainment & Media | 4.64 |
| Pilsner Urquell | Alcoholic Beverages | 4.55 |
| Verizon | Telecom & Internet Services | 4.47 |
| Gundam | Toys & Games | 4.36 |
| Star Wars | Entertainment | 4.34 |
| Monster Beverage | Beverages | 4.22 |
| Nickelodeon | Entertainment | 4.11 |
| Gillette | Beauty & Personal Care | 4.07 |
| Nvidia | Consumer Electronics | 4.00 |
| Beats Electronics | Audio & Music Gear | 3.94 |
| Kickstarter | E-commerce & Marketplaces | 3.75 |
| Budweiser | Beverages | 3.73 |
| Omega | Jewelry & Watches | 3.67 |
Official Profiles
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The map shows every radio station that aired Between the Buried and Me today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 270,201
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
270,201 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |