BETWEEN FRIENDS

BETWEEN FRIENDS — pop artist from US.

Between Friends is a music duo creating intimate bedroom pop for listeners to enjoy in their own spaces. Follow them on social media @betweenfriends to stay…

Influence: 61.17% Fanbase: 42.80% Trending: 70.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

195,800

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:49:24 UTC

Genres

poppopindie popla popalternativealt z

Biography

Between Friends is a music duo creating intimate bedroom pop for listeners to enjoy in their own spaces. Follow them on social media @betweenfriends to stay updated on their latest releases. With love and passion, Brandon and Savannah pour their hearts into their music for a genuine and personal connection with their audience.

Top Brand Affinities

Report Date: 2025-08-15

BETWEEN FRIENDS indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily female (64%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 27,100 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose BETWEEN FRIENDS when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BETWEEN FRIENDS score 2.28% — Strong bucket.

Followers:195,800

Engagements:4,458

Rate:2.3%

Posts:478

Avg Likes:3,884

Avg Comments:45

Avg Views:27,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 195,800 · Engagements 4,458 · Rate 2.3% Posts 478 · Views 27,979 · Avg Likes 3,884 · Avg Comments 45 · Avg Views 27,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 11% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (30%) BRAZIL (8%) MEXICO (5%) UNITED KINGDOM (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (30%), BRAZIL (8%), MEXICO (5%)
Platform Engagement	Tiktok: 27,100 avg views/post · Youtube: 879 avg views/post	Best reach: Tiktok 27,100 avg views; best engagement: Tiktok 3,810 avg likes