
Beth McCarthy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,540,775
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:40:23 UTC
Genres
Scores
Biography
Beth McCarthy reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, INDIA. The demographic tilt is heavily female (83%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 86,632 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Efteling, Urban Outfitters, boohoo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,540,775 · Engagements 18,870 · Rate 1.2% Posts 1,811 · Views 111,032 · Avg Likes 18,550 · Avg Comments 196 · Avg Views 111,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 9% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (23%) |
Gender Split |
Female: 83% Male: 17% Non-binary/Other: 0% |
Skews female (83%) |
Top Countries |
UNITED STATES (28%) UNITED KINGDOM (17%) INDIA (9%) BRAZIL (4%) CANADA (3%) |
Top regions: UNITED STATES (28%), UNITED KINGDOM (17%), INDIA (9%) |
Platform Engagement | Instagram: 10,998 avg likes/post · Tiktok: 24,400 avg views/post · Youtube: 86,632 avg views/post | Best reach: Youtube 86,632 avg views; best engagement: Instagram 10,998 avg likes |
Top Brand Affinities
Efteling
Urban Outfitters
boohoo
Showtime
BBC
ASOS
Lollapalooza
Pull&Bear
Topshop
Primark
Lush
Dr. Martens
Brand | Category | Score |
---|---|---|
Efteling | 7.46 | |
Urban Outfitters | 5.72 | |
boohoo | 4.69 | |
Showtime | 3.78 | |
BBC | 3.74 | |
ASOS | 3.58 | |
Lollapalooza | 3.57 | |
Pull&Bear | 3.20 | |
Topshop | 3.08 | |
Primark | 3.04 | |
Lush | 3.03 | |
Dr. Martens | 2.63 | |
Tesco | 2.62 | |
League of Legends | 2.62 | |
NBC | 2.59 | |
Columbia Pictures | 2.58 | |
H&M | 2.53 | |
Spotify Music | 2.42 | |
Polaroid | 2.37 | |
Guinness | 2.37 | |
AMC | 2.28 | |
shein | 2.22 | |
Tinder | 2.19 | |
Urban Decay Cosmetics | 2.16 | |
Sunnies Studios | 2.14 | |
Aperol | 2.07 | |
Snoopy And The Peanuts Gang | 2.06 | |
Nokia | 1.99 | |
Fenty beauty | 1.90 | |
SheInside | 1.79 | |
Nintendo | 1.73 | |
Travelgram | 1.70 | |
Too Faced Cosmetics | 1.69 | |
Anastasia Beverly Hills | 1.69 | |
Hollister Co | 1.69 | |
L'Oréal Paris | 1.67 | |
Pokemon Go | 1.66 | |
Gymshark | 1.62 | |
Universal | 1.59 | |
Bershka | 1.55 | |
NYX Cosmetics | 1.53 | |
Maybelline | 1.49 | |
KitKat | 1.48 | |
Netflix | 1.47 | |
Etsy | 1.43 | |
Calvin Klein | 1.40 | |
Airbnb | 1.40 | |
Forever 21 | 1.39 | |
Target | 1.39 | |
Sephora | 1.36 |
Official Profiles
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LoginArtist: Beth McCarthy
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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