Bernard Fanning

Bernard Fanning — pop artist from AU.

Bernard Fanning, known for his work with Powderfinger, has established himself as a revered Australian singer-songwriter with 11 studio albums and hits like My…

Influence: 55.25% Fanbase: 37.18% Trending: 64.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 108.15% • Very Strong

As of 2025-08-15

50,223

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 16:56:46 UTC

Genres

popaustralian poprockaustralian alternative rockaustralian rockrockalternative rockblues rock

Biography

Bernard Fanning, known for his work with Powderfinger, has established himself as a revered Australian singer-songwriter with 11 studio albums and hits like My Happiness and Wish You Well. His impressive accolades include seven number 1 albums, 23 ARIA Awards, and 5 APRA Awards, solidifying his status as one of the country's cherished musicians.

Bernard Fanning and Paul Dempsey, two of Australia's most acclaimed artists, have joined forces to create the dynamic new project Fanning Dempsey National Park. The duo's debut album, The Deluge, is set for release on August 2, accompanied by a national tour in October and November, showcasing their combined talents and musical prowess.

Top Brand Affinities

Report Date: 2025-08-15

Bernard Fanning has momentum with 25-34 & 35-44 audiences—particularly in AUSTRALIA, UNITED KINGDOM, UNITED STATES. A heavily male (63%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,330 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Virgin Australia, Qantas, Vegemite signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bernard Fanning score 0.57% — Low bucket.

Brand: Virgin AustraliaBrand: QantasBrand: Vegemite

Followers:50,223

Engagements:285

Rate:0.6%

Posts:526

Avg Likes:278

Avg Comments:19

Avg Views:4,330

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,223 · Engagements 285 · Rate 0.6% Posts 526 · Views 4,330 · Avg Likes 278 · Avg Comments 19 · Avg Views 4,330	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 24% 18-24: 23% 45-64: 17%	Largest: 25-34 (33%); next: 35-44 (24%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	AUSTRALIA (76%) UNITED KINGDOM (6%) UNITED STATES (5%) NEW ZEALAND (3%) BRAZIL (1%)	Top regions: AUSTRALIA (76%), UNITED KINGDOM (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 222 avg likes/post · Youtube: 4,330 avg views/post	Best reach: Youtube 4,330 avg views; best engagement: Instagram 222 avg likes

Top Brand Affinities

Virgin Australia

Travel & Hospitality

Score: 108.15

Qantas

Travel & Hospitality

Score: 64.12

Vegemite

Food & Snacks

Score: 54.28

Telstra

Telecom & Internet Services

Score: 53.42

Myer

Apparel & Fashion

Score: 41.66

Coles

Grocery & Pantry

Score: 39.98

Kmart

Apparel & Fashion

Score: 28.16

Woolworths

Grocery & Pantry

Score: 24.29

Holden

Automotive

Score: 15.82

Sennheiser

Audio & Music Gear

Score: 9.76

Sunnies Studios

Apparel & Fashion

Score: 8.85

Pro Tools

Tools, DIY & Garden

Score: 8.62

Brand	Category	Score
Virgin Australia	Travel & Hospitality	108.15
Qantas	Travel & Hospitality	64.12
Vegemite	Food & Snacks	54.28
Telstra	Telecom & Internet Services	53.42
Myer	Apparel & Fashion	41.66
Coles	Grocery & Pantry	39.98
Kmart	Apparel & Fashion	28.16
Woolworths	Grocery & Pantry	24.29
Holden	Automotive	15.82
Sennheiser	Audio & Music Gear	9.76
Sunnies Studios	Apparel & Fashion	8.85
Pro Tools	Tools, DIY & Garden	8.62
New Line Cinema	Entertainment	8.14
Billabong	Apparel & Fashion	7.75
Amazon Music	Entertainment & Media	7.69
Thermomix	Home & Living	7.26
Quiksilver	Apparel & Fashion	6.97
Moët & Chandon	Alcoholic Beverages	5.81
Emporium	Apparel & Fashion	5.67
ABC	Other	5.30
BALMAIN	Apparel & Fashion	5.30
Spotify Music	Entertainment & Media	4.58
Pfizer	Health & Wellness	4.09
Lindt	Snacks & Confectionery	4.03
Cadbury	Snacks & Confectionery	4.01
Aperol	Alcoholic Beverages	3.99
Dyson	Home & Living	3.93
Airbnb	Travel & Hospitality	3.62
McLaren	Automotive	3.60
Columbia Pictures	Entertainment	3.48
UberEATS	Restaurants & Food Service	3.46
Guinness	Alcoholic Beverages	3.30
The Olympic Games	Sports & Outdoors	3.26
Martini	Alcoholic Beverages	3.21
Showtime	Entertainment	3.12
Baileys	Beverages	3.09
Coachella	Apparel & Fashion	3.02
NBC	Entertainment & Media	2.67
Hot Wheels	Toys & Games	2.61
Mulberry	Apparel & Fashion	2.58
Geocaching	Sports & Outdoors	2.57
Paramount Pictures	Entertainment & Media	2.49
Lego	Toys & Games	2.40
Preloved	Apparel & Fashion	2.38
Tinder	Technology	2.36
Kodak	Cameras & Photography	2.33
Lush	Beauty & Personal Care	2.22
Boeing	Automotive	2.06
Harley-Davidson	Automotive	2.04
Tiffany	Jewelry & Watches	1.98