Bernadya Brand Affinity ranks highest Garuda Indonesia at 31.23% . Very Strong. Score DMDB 65.21% | Fanbase 58.06%

Bernadya — pop artist from ID.

Jakarta-based singer-songwriter Bernadya gained recognition for her poignant songwriting. She debuted with a single in 2022 that garnered widespread attention,…

Bernadya

Recognizable

Country: ID | Gender: female | Artist ID: a2328e0f-e770-4b5b-bc3a-1e89d422c212

Find Artist

Genres

poppopindonesian popindonesian indie

Influential: 65.21% Fanbase: 58.06% Trending: 68.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 31.23% • Very Strong

As of 2025-09-09

2,642,048

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.21% | Fanbase 58.06% | Trending 68.78% | CAREER STAGE: MAINSTREAM

Biography

Jakarta-based singer-songwriter Bernadya gained recognition for her poignant songwriting. She debuted with a single in 2022 that garnered widespread attention, leading to the release of her first EP "Terlintas" in 2023.

In 2023, Bernadya unveiled her first full album "Sialnya, Hidup Harus Tetap Berjalan," reflecting her personal struggles in relationships. The album resonated with listeners as she conveyed her emotions authentically. Bernadya embarked on her sold-out "Tur Berjalan" tour in July 2024, connecting with fans in cities such as Surabaya, Yogyakarta, and Bandung through intimate live performances and fan meetings.

Report Date: 2025-09-09

Bernadya maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 21,623 avg views per post; Instagram functions as the community touchpoint. Affinity with Garuda Indonesia, Yakult, Bajaj makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bernadya score 5.28% — Very Strong bucket.

Brand: Garuda IndonesiaBrand: YakultBrand: Bajaj

Followers:2,642,048

Engagements:139,476

Rate:5.3%

Posts:662

Avg Likes:139,433

Avg Comments:722

Avg Views:21,623

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,642,048 · Engagements 139,476 · Rate 5.3% Posts 662 · Views 21,623 · Avg Likes 139,433 · Avg Comments 722 · Avg Views 21,623	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 13% 35-44: 2%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) AUSTRALIA (0%) SOUTH KOREA (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 138,497 avg likes/post · Youtube: 21,623 avg views/post	Best reach: Youtube 21,623 avg views; best engagement: Instagram 138,497 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 31.23

Yakult

Score: 9.60

Bajaj

Score: 5.64

Daihatsu

Score: 5.32

ASUS

Score: 5.20

Billabong

Score: 4.94

Dota 2

Score: 4.43

Hot Wheels

Score: 3.96

Petronas

Score: 3.70

musical.ly

Score: 3.40

Gundam

Score: 3.38

Pull&Bear

Score: 3.37

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		31.23
Yakult		9.60
Bajaj		5.64
Daihatsu		5.32
ASUS		5.20
Billabong		4.94
Dota 2		4.43
Hot Wheels		3.96
Petronas		3.70
musical.ly		3.40
Gundam		3.38
Pull&Bear		3.37
A Game of Tones		3.31
Xiaomi		3.28
Fujifilm		2.86
Boeing		2.47
UNIQLO		2.46
Yamaha		2.39
Kodak		2.36
Intel		2.35
Carhartt		2.33
Universal		2.21
Ducati		2.11
Harley-Davidson		2.08
Adobe		1.84
Los Angeles Lakers		1.80
Spotify Music		1.70
New Balance		1.69
Mitsubishi Motors		1.52
Snapseed		1.51
Honda		1.38
Volvo		1.22
Suzuki		1.17
Samsung Group		1.15
Converse		1.11
Canon		1.05
Vans		1.04
Google		1.02
FIFA		0.99
Puma		0.98
National Geographic		0.89
Marvel		0.86
KTM		0.86
GoPro		0.85
NBA		0.82
Volkswagen		0.80
SoundCloud		0.74
H&M		0.72
Supreme		0.72
Toyota		0.70