
Benjamin Grosvenor
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,722
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:37:42 UTC
Genres
Scores
Biography
Benjamin Grosvenor speaks to 45-64 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (475 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Het Concertgebouw, Zimmermann, Iberia, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 19,722 · Engagements 321 · Rate 1.6% Posts 636 · Views 475 · Avg Likes 320 · Avg Comments 6 · Avg Views 475 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 26% 25-34: 26% 18-24: 23% 35-44: 22% |
Largest: 45-64 (26%); next: 25-34 (26%) |
Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
Top Countries |
UNITED STATES (13%) UNITED KINGDOM (12%) BRAZIL (7%) CANADA (5%) FRANCE (5%) |
Top regions: UNITED STATES (13%), UNITED KINGDOM (12%), BRAZIL (7%) |
Platform Engagement | Instagram: 310 avg likes/post · Youtube: 475 avg views/post | Best reach: Youtube 475 avg views; best engagement: Instagram 310 avg likes |
Top Brand Affinities
Het Concertgebouw
Zimmermann
Iberia
Eurostar
MOOG
Evian
Four Seasons
Tate Modern
British Airways
BBC
Hummel
Amazon Music
Brand | Category | Score |
---|---|---|
Het Concertgebouw | 628.61 | |
Zimmermann | 26.92 | |
Iberia | 16.58 | |
Eurostar | 16.55 | |
MOOG | 15.09 | |
Evian | 13.74 | |
Four Seasons | 12.77 | |
Tate Modern | 11.69 | |
British Airways | 11.18 | |
BBC | 10.67 | |
Hummel | 9.97 | |
Amazon Music | 8.78 | |
Siemens | 8.18 | |
Heinz | 7.65 | |
Garnier | 7.50 | |
Stradivarius | 7.27 | |
Yamaha | 6.94 | |
Oculus | 6.05 | |
Lufthansa | 5.53 | |
Ableton | 5.17 | |
Martini | 5.15 | |
Summit Entertainment | 4.99 | |
Spotify Music | 4.86 | |
Leica | 4.00 | |
Tesco | 3.59 | |
musical.ly | 3.48 | |
Harrods | 3.06 | |
Lego | 2.99 | |
Montblanc | 2.83 | |
Philips | 2.74 | |
NBC | 2.70 | |
The Olympic Games | 2.66 | |
Boeing | 2.62 | |
Warner Bros | 2.48 | |
Armani | 2.47 | |
Guinness | 2.43 | |
Lush | 2.40 | |
Aperol | 2.36 | |
Rolls-Royce | 2.35 | |
Showtime | 2.30 | |
Dolce & Gabbana | 2.20 | |
Christian Louboutin | 2.19 | |
Kodak | 1.95 | |
HBO | 1.82 | |
Pixar | 1.81 | |
Paramount Pictures | 1.77 | |
Fiat | 1.76 | |
Christian Dior | 1.75 | |
SoundCloud | 1.75 | |
A Game of Tones | 1.74 |
Official Profiles
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LoginArtist: Benjamin Grosvenor
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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