BENI

BENI — pop artist from AU.

Raised in Okinawa, Japan and southern California, BENI developed her own unique style by blending dance, R&B, and pop influences, resulting in a strong yet…

Influence: 57.41% Fanbase: 48.91% Trending: 61.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

150,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:46:44 UTC

Genres

popj-popokinawan popasian popr&b, funk & souljapanese r&bcontemporary r&b

Biography

Raised in Okinawa, Japan and southern California, BENI developed her own unique style by blending dance, R&B, and pop influences, resulting in a strong yet sensual tone that has garnered her a large following. Her bicultural background inspired her best-selling cover album series, with her latest release "COVERS the city" showcasing her urban reinterpretations of Japanese classics.

In 2018, BENI embarked on promoting her album "Cinematic" with a series of singles, including collaborations with Japanese rapper IO and international singer-songwriter Michael Kaneko. Her lead single "LAST LOVE LETTER" set the stage for the album's release, showcasing her diverse musical influences and talents.

Top Brand Affinities

Report Date: 2025-08-15

BENI cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, INDONESIA, TAIWAN. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 12,212 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BENI score 0.15% — Low bucket.

Followers:150,000

Engagements:224

Rate:0.1%

Posts:264

Avg Likes:207

Avg Comments:12

Avg Views:12,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 150,000 · Engagements 224 · Rate 0.1% Posts 264 · Views 12,212 · Avg Likes 207 · Avg Comments 12 · Avg Views 12,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 33% 35-44: 11% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (57%) INDONESIA (7%) TAIWAN (6%) UNITED STATES (6%) HONG KONG SAR CHINA (3%)	Top regions: JAPAN (57%), INDONESIA (7%), TAIWAN (6%)
Platform Engagement	Youtube: 12,212 avg views/post	Best reach: Youtube 12,212 avg views; best engagement: Youtube 207 avg likes