Benga
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
41,086
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:58:16 UTC
Genres
Scores
Biography
Benga is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, POLAND. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (28,654 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Ableton, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,086 · Engagements 3,192 · Rate 7.8% Posts 65 · Views 28,654 · Avg Likes 3,170 · Avg Comments 162 · Avg Views 28,654 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 38% 35-44: 6% 13-17: 4% |
Largest: 18-24 (51%); next: 25-34 (38%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (13%) POLAND (5%) SPAIN (3%) INDIA (2%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (13%), POLAND (5%) |
| Platform Engagement | Instagram: 3,048 avg likes/post · Youtube: 28,654 avg views/post | Best reach: Youtube 28,654 avg views; best engagement: Instagram 3,048 avg likes |
Top Brand Affinities
Mixcloud
Ableton
Pioneer
MOOG
Akai
SoundCloud
Vauxhall
Pro Tools
Sennheiser
Beats Electronics
Amazon Music
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 116.81 |
| Ableton | Audio & Music Gear | 62.10 |
| Pioneer | Audio & Music Gear | 44.49 |
| MOOG | Automotive | 39.12 |
| Akai | Consumer Electronics | 35.02 |
| SoundCloud | Entertainment & Media | 24.87 |
| Vauxhall | Automotive | 19.58 |
| Pro Tools | Tools, DIY & Garden | 14.85 |
| Sennheiser | Audio & Music Gear | 14.35 |
| Beats Electronics | Audio & Music Gear | 13.00 |
| Amazon Music | Entertainment & Media | 12.69 |
| Tate Modern | Entertainment | 10.53 |
| Selfridges | Apparel & Fashion | 9.29 |
| Atmos | Apparel & Fashion | 8.43 |
| Spotify Music | Entertainment & Media | 7.00 |
| Stüssy | Apparel & Fashion | 6.05 |
| Tomorrowland | Apparel & Fashion | 5.90 |
| Carlsberg | Alcoholic Beverages | 5.86 |
| Carhartt | Apparel & Fashion | 4.95 |
| Guinness | Alcoholic Beverages | 4.89 |
| Sega | Entertainment | 4.37 |
| BBC | Apparel & Fashion | 4.28 |
| Tesco | Grocery & Pantry | 4.27 |
| Coachella | Apparel & Fashion | 4.23 |
| Showtime | Entertainment | 3.75 |
| Warner Bros | Entertainment | 3.45 |
| Sneakerhead | Footwear | 3.44 |
| Hennessy | Alcoholic Beverages | 3.32 |
| Lush | Beauty & Personal Care | 3.07 |
| Supreme | Apparel & Fashion | 3.03 |
| The North Face | Apparel & Fashion | 2.97 |
| Columbia Pictures | Entertainment | 2.70 |
| Kodak | Cameras & Photography | 2.56 |
| Baileys | Beverages | 2.56 |
| Jaguar | Automotive | 2.46 |
| MTV | Entertainment | 2.46 |
| Dr. Martens | Apparel & Fashion | 2.45 |
| Budweiser | Beverages | 2.45 |
| ASICS | Apparel & Fashion | 2.44 |
| Aperol | Alcoholic Beverages | 2.44 |
| Red Bull | Beverages | 2.35 |
| Lollapalooza | Entertainment | 2.32 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.23 |
| Vans | Footwear | 2.03 |
| Tinder | Technology | 2.02 |
| Bentley | Automotive | 2.02 |
| Heineken | Alcoholic Beverages | 1.91 |
| Paramount Pictures | Entertainment | 1.89 |
| UFC | Sports & Outdoors | 1.88 |
| Mazda | Automotive | 1.86 |
Official Profiles
Login to view Contact
LoginArtist: Benga
The map shows every radio station that aired Benga today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-11)
Total: 419,291
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
314,282 | 74.96% |
| [+] |
Spotify |
104,154 | 24.84% |
| [+] |
Pandora |
855 | 0.20% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:03:07 | Roller | Foundation FM | London, GB | 129 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |