BENEE

BENEE

Country: NZ | Gender: female

Influential: 63.14% Fanbase: 52.35% Trending: 68.53%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Margiela • 8.44% • Very Strong

As of 2025-08-15

1,966,413

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 19:00:04 UTC

Genres

poppopnz popindie popalternativealt zalternative

Scores

Score: DMDB 63.10% | Fanbase 52.40% | Trending 68.50% | CAREER STAGE: MAINSTREAM

Biography

BENEE, the 22-year-old singer from suburban Auckland, New Zealand, made a breakthrough in 2020 with her hit song “Supalonely,” which resonated deeply with a disaffected generation during the pandemic. Known for her dreamy vocals and whimsical lyrics, BENEE has garnered a devoted online following through her EPs FIRE ON MARZZ and STELLA & STEVE, and her guest-packed album Hey u x, which was praised for its indie-alt-pop sound and vibrant production. In 2022, BENEE released her Lychee EP, featuring the song “Doesn’t Matter,” as she gears up for an extensive touring schedule, building anticipation for what the future holds for the rising star.
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BENEE Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

BENEE commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a heavily female (55%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (65,706 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Maison Margiela, Brandy Melville, Kmart points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist BENEE score 0.78%Low bucket.
Brand: Maison MargielaBrand: Brandy MelvilleBrand: Kmart
Followers:1,966,413
Engagements:15,424
Rate:0.8%
Posts:485
Views:109,206
Avg Likes:14,887
Avg Comments:490
Avg Views:109,206

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,966,413 · Engagements 15,424 · Rate 0.8%
Posts 485 · Views 109,206 · Avg Likes 14,887 · Avg Comments 490 · Avg Views 109,206
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 23%
13-17: 11%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries UNITED STATES (20%)
BRAZIL (10%)
MEXICO (7%)
PHILIPPINES (4%)
INDONESIA (4%)
Top regions: UNITED STATES (20%), BRAZIL (10%), MEXICO (7%)
Platform Engagement Instagram: 8,281 avg likes/post · Tiktok: 43,500 avg views/post · Youtube: 65,706 avg views/post Best reach: Youtube 65,706 avg views; best engagement: Instagram 8,281 avg likes

Top Brand Affinities

Maison Margiela
Apparel & Fashion
Score: 8.44
Brandy Melville
Apparel & Fashion
Score: 8.29
Kmart
Apparel & Fashion
Score: 8.04
Steve Madden
Apparel & Fashion
Score: 5.76
Ableton
Audio & Music Gear
Score: 5.58
Coachella
Apparel & Fashion
Score: 5.09
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 5.05
Sunnies Studios
Apparel & Fashion
Score: 4.74
Dr. Martens
Apparel & Fashion
Score: 4.15
Miu Miu
Apparel & Fashion
Score: 3.58
Verizon
Telecom & Internet Services
Score: 3.53
Urban Outfitters
Apparel & Fashion
Score: 3.53
Brand Category Score
Maison Margiela Apparel & Fashion 8.44
Brandy Melville Apparel & Fashion 8.29
Kmart Apparel & Fashion 8.04
Steve Madden Apparel & Fashion 5.76
Ableton Audio & Music Gear 5.58
Coachella Apparel & Fashion 5.09
Coach Accessories (Bags, Eyewear, Etc.) 5.05
Sunnies Studios Apparel & Fashion 4.74
Dr. Martens Apparel & Fashion 4.15
Miu Miu Apparel & Fashion 3.58
Verizon Telecom & Internet Services 3.53
Urban Outfitters Apparel & Fashion 3.53
OLD NAVY Apparel & Fashion 3.49
Lollapalooza Entertainment 3.47
Spotify Music Entertainment & Media 3.43
Kate Spade Apparel & Fashion 3.37
Marc Jacobs Apparel & Fashion 3.15
Pull&Bear Apparel & Fashion 3.11
Kodak Cameras & Photography 3.10
ASOS Apparel & Fashion 3.08
SoundCloud Entertainment & Media 2.76
Moschino Apparel & Fashion 2.63
Tinder Technology 2.54
Target Apparel 2.50
Paramount Pictures Entertainment 2.44
Carhartt Apparel & Fashion 2.43
Polaroid Cameras & Photography 2.39
Aperol Alcoholic Beverages 2.30
Too Faced Cosmetics Beauty & Personal Care 2.16
Chrysler Automotive 2.13
AMC Entertainment 2.08
Bershka Apparel & Fashion 2.07
Tomorrowland Apparel & Fashion 1.97
Fujifilm Cameras & Photography 1.88
Showtime Entertainment 1.86
Victoria's Secret Apparel & Fashion 1.80
Primark Apparel & Fashion 1.76
H&M Apparel & Fashion 1.75
Hollister Co Apparel & Fashion 1.75
Versace Apparel & Fashion 1.73
Vans Footwear 1.68
Polo Ralph Lauren Apparel & Fashion 1.66
Fenty beauty Beauty & Personal Care 1.65
Balenciaga Apparel & Fashion 1.63
Converse Apparel & Fashion 1.62
Vogue Apparel & Fashion 1.61
The Olympic Games Sports & Outdoors 1.60
Lush Beauty & Personal Care 1.58
Gymshark Apparel & Fashion 1.56
New Balance Footwear 1.55

Official Profiles

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Artist: BENEE

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired BENEE today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:47:21 Supalonely (feat. Gus Dapperton) RRI Pro 2 105.1 FM Jakarta, ID 212
2025-08-23 02:41:51 Off The Rails Alt Nation Washington, D.C., US 106
2025-08-23 02:29:20 Supalonely (feat. Gus Dapperton) Radio SWH Riga, LV 219
2025-08-23 02:22:59 Green Honda Bonn FM Bonn, DE 164
2025-08-23 02:22:16 Supalonely (feat. Gus Dapperton) Activ Radio Saint-Etienne, FR 216
2025-08-23 02:06:24 Supalonely (feat. Gus Dapperton) Mix FM 104.4 Beirut, LB 215
2025-08-23 00:58:56 Supalonely (feat. Gus Dapperton) Radio AS FM Novi Sad, RS 216
2025-08-23 00:44:18 Snail Polskie Radio Czwórka Warsaw, PL 165

Popularity (2025-10-02)

Platform%
No data.