Ben Nichols
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,188
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:41:17 UTC
Genres
Scores
Biography
Ben Nichols maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Instagram with 109 avg likes per post; Instagram functions as the community touchpoint. Affinity with MOOG, HBO Max, Adobe makes Vinyl records of latest album, Merchandise like t-shirts and hats, Exclusive behind-the-scenes content a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,188 · Engagements 109 · Rate 9.2% Posts 252 · Views 0 · Avg Likes 109 · Avg Comments 14 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 23% 18-24: 20% 45-64: 8% |
Largest: 25-34 (46%); next: 35-44 (23%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (74%) UNITED KINGDOM (3%) AUSTRALIA (2%) CANADA (2%) BRAZIL (1%) |
Top regions: UNITED STATES (74%), UNITED KINGDOM (3%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 109 avg likes/post | best engagement: Instagram 109 avg likes |
Top Brand Affinities
MOOG
HBO Max
Adobe
Bloodborne
Riot Games
Grindr
bonappetitmag
Square Enix
DreamWorks
Hasselblad
Prismacolor
Capcom
Recommendations
Products & Services
- Vinyl records of latest album
- Merchandise like t-shirts and hats
- Exclusive behind-the-scenes content
- Acoustic live session tickets
- Collaborative music projects with fans
- Music production workshops
- Limited edition signed posters
- Fan club memberships
Marketing Angles
- Highlight the emotional storytelling in lyrics
- Leverage alt-country genre to attract niche audiences
- Engage fans through interactive social media challenges
- Promote collaborations with indie brands
- Utilize nostalgia in marketing campaigns
- Create content around the themes of resilience and authenticity
Content Themes
- Behind-the-scenes of music creation
- Personal stories related to songwriting
- Live performance snippets
- Fan stories and testimonials
- Music influences and inspirations
- Collaborations with other artists
Partnership Brands
- HBO Max
- Adobe
- Grindr
- Bon Appétit
- Kickstarter
- Tattoodo
- All Saints
- Madewell
- Oculus
- Paramount Pictures
- Taco Bell
- Free People
- MTV
- Nintendo
- Polaroid
- Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 25.53 |
| HBO Max | Entertainment & Media | 20.47 |
| Adobe | Software, Apps & SaaS | 17.84 |
| Bloodborne | Gaming & Esports (Software/Titles) | 15.90 |
| Riot Games | Gaming & Esports (Software/Titles) | 15.54 |
| Grindr | Technology | 14.43 |
| bonappetitmag | Food & Snacks | 14.23 |
| Square Enix | Entertainment | 13.93 |
| DreamWorks | Entertainment | 13.43 |
| Hasselblad | Cameras & Photography | 13.15 |
| Prismacolor | Books, Stationery & Office | 13.03 |
| Capcom | Gaming & Esports (Software/Titles) | 12.55 |
| Depop | E-commerce & Marketplaces | 12.40 |
| Tattoodo | Apparel & Fashion | 12.27 |
| Kickstarter | E-commerce & Marketplaces | 12.13 |
| Cartoon Network | Entertainment | 11.50 |
| All Saints | Apparel & Fashion | 11.37 |
| Madewell | Apparel & Fashion | 10.95 |
| Oculus | Technology | 10.79 |
| Nickelodeon | Entertainment | 10.55 |
| SpeedPaint | Technology | 10.41 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 9.93 |
| Anthropologie | Apparel & Fashion | 9.91 |
| Titleist | Sports & Outdoors | 9.71 |
| God of War | Gaming & Esports (Software/Titles) | 9.68 |
| Tekken | Gaming & Esports (Software/Titles) | 9.55 |
| Gundam | Toys & Games | 8.32 |
| J.Crew | Apparel & Fashion | 8.14 |
| Paramount Pictures | Entertainment & Media | 7.69 |
| Taco Bell | Restaurants & Food Service | 7.23 |
| Arduino | Technology | 7.09 |
| Tinder | Technology | 6.41 |
| Xerox | Technology | 6.39 |
| JACQUEMUS | Apparel & Fashion | 6.26 |
| Sega | Entertainment | 6.23 |
| RedBubble | Apparel & Fashion | 5.97 |
| Warner Bros | Entertainment | 5.81 |
| The Home Depot | Home & Living | 5.63 |
| HomeGoods | Home & Living | 5.52 |
| Free People | Apparel & Fashion | 5.40 |
| MATTEL | Toys & Games | 5.33 |
| MTV | Entertainment | 5.01 |
| Pixar | Entertainment | 5.01 |
| NBC | Entertainment & Media | 4.98 |
| Power Rangers | Toys & Games | 4.89 |
| Coachella | Apparel & Fashion | 4.82 |
| Nintendo | Gaming & Esports (Software/Titles) | 4.63 |
| Polaroid | Cameras & Photography | 4.45 |
| Showtime | Entertainment | 4.45 |
| Spotify Music | Entertainment & Media | 4.45 |
Official Profiles
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LoginArtist: Ben Nichols
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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