Ben Lee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
46,261
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:11:59 UTC
Genres
Scores
Biography
Throughout his 30-year music journey, Ben Lee has been both prolific and unpredictable, showcasing versatility in his work with chart-topping singles, experimental instrumental albums, and even music for children. After years as an indie artist, Lee's international deal with Warner for "I'm Fun!" highlights his creative freedom and authenticity in delivering songs that touch on topics like lockdown experiences, individuality, and positivity.
Ben Lee keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, AUSTRALIA, BRAZIL. The composition is heavily female (70%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 360 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Telstra, Virgin Australia, Coles supports swift activation in Merchandise (T-shirts, hats), Vinyl records of latest album, Exclusive online concerts. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 46,261 · Engagements 360 · Rate 0.8% Posts 476 · Views 0 · Avg Likes 360 · Avg Comments 16 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 32% 45-64: 15% 18-24: 15% |
Largest: 25-34 (35%); next: 35-44 (32%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (43%) AUSTRALIA (35%) BRAZIL (5%) UNITED KINGDOM (3%) CANADA (2%) |
Top regions: UNITED STATES (43%), AUSTRALIA (35%), BRAZIL (5%) |
| Platform Engagement | Instagram: 360 avg likes/post | best engagement: Instagram 360 avg likes |
Top Brand Affinities
Telstra
Virgin Australia
Coles
Vegemite
Qantas
Live Nation
Kmart
MOOG
Woolworths
Amazon Music
Schwartz's
HBO Max
Recommendations
Products & Services
- Merchandise (T-shirts, hats)
- Vinyl records of latest album
- Exclusive online concerts
- Music lessons or workshops
- Collaborative playlists on Spotify
- Fan club memberships
- Limited edition album art
- Personalized video messages
Marketing Angles
- Highlight themes of self-awareness and growth in new album
- Engage fans with behind-the-scenes content
- Leverage nostalgia for classic hits
- Promote positivity and individuality through social campaigns
- Utilize storytelling in marketing to connect with audience
- Create interactive social media challenges related to album themes
Content Themes
- Reflections on personal growth and career
- Behind-the-scenes of album creation
- Fan stories and experiences with music
- Positive messages and mental health awareness
- Live Q&A sessions about music and life
- Music recommendations from Ben Lee
Partnership Brands
- Telstra
- Virgin Australia
- Coles
- Woolworths
- Amazon Music
- Live Nation
- HBO Max
- Spotify Music
- Qantas
- Kmart
- Vegemite
- Thermomix
- Billabong
- Airbnb
- Comedy Central
- MTV
| Brand | Category | Score |
|---|---|---|
| Telstra | Telecom & Internet Services | 55.01 |
| Virgin Australia | Travel & Hospitality | 52.00 |
| Coles | Grocery & Pantry | 42.72 |
| Vegemite | Food & Snacks | 29.55 |
| Qantas | Travel & Hospitality | 27.41 |
| Live Nation | Entertainment | 21.89 |
| Kmart | Apparel & Fashion | 18.19 |
| MOOG | Automotive | 14.76 |
| Woolworths | Grocery & Pantry | 14.22 |
| Amazon Music | Entertainment & Media | 10.79 |
| Schwartz's | Food & Snacks | 10.54 |
| HBO Max | Entertainment & Media | 9.95 |
| Thermomix | Appliances (Large & Small) | 7.72 |
| Paramount Pictures | Entertainment | 7.27 |
| Vivienne Westwood | Apparel & Fashion | 7.12 |
| Holden | Automotive | 6.37 |
| Columbia Pictures | Entertainment | 6.33 |
| NBC | Entertainment & Media | 6.26 |
| Sunnies Studios | Apparel & Fashion | 6.07 |
| New Line Cinema | Entertainment | 5.85 |
| iHeartRadio Music Awards | Entertainment | 5.80 |
| Kickstarter | E-commerce & Marketplaces | 5.73 |
| Lollapalooza | Entertainment | 5.71 |
| Spotify Music | Entertainment & Media | 5.45 |
| Pfizer | Health & Wellness | 5.20 |
| ABC | Other | 4.99 |
| Dyson | Home & Living | 4.81 |
| Anthropologie | Apparel & Fashion | 4.70 |
| Leica | Cameras & Photography | 4.68 |
| CNN | Entertainment & Media | 4.65 |
| Coachella | Apparel & Fashion | 4.39 |
| Alexander McQueen | Apparel & Fashion | 4.33 |
| eBay | Other | 4.24 |
| Comedy Central | Entertainment & Media | 4.17 |
| Nixon | Accessories (Bags, Eyewear, Etc.) | 4.16 |
| Airbnb | Travel & Hospitality | 4.15 |
| BALMAIN | Apparel & Fashion | 4.00 |
| Showtime | Entertainment | 3.94 |
| Emporium | Apparel & Fashion | 3.91 |
| MTV | Entertainment | 3.89 |
| Uber | Travel & Hospitality | 3.75 |
| UberEATS | Restaurants & Food Service | 3.71 |
| Billabong | Apparel & Fashion | 3.62 |
| Summit Entertainment | Entertainment | 3.59 |
| Martini | Alcoholic Beverages | 3.58 |
| Pixar | Entertainment | 3.25 |
| Cadbury | Food & Snacks | 3.16 |
| BBC | Apparel & Fashion | 3.12 |
| Lush | Beauty & Personal Care | 2.91 |
| Warner Bros | Entertainment | 2.86 |
Official Profiles
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LoginArtist: Ben Lee
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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