Ben Haenow

Ben Haenow — pop artist from GB.

Ben Haenow, the 2014 winner of The X Factor, rose to fame with a platinum-selling debut album and collaborations with notable artists such as Ed Sheeran,…

Influence: 51.00% Fanbase: 32.34% Trending: 60.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 51.04% • Very Strong

As of 2025-08-16

360,485

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:50:18 UTC

Genres

poppopuk popmainstream pop

Biography

Ben Haenow, the 2014 winner of The X Factor, rose to fame with a platinum-selling debut album and collaborations with notable artists such as Ed Sheeran, Queen, and Kelly Clarkson. His first album, featuring top producers and songwriters, achieved Gold status in the UK and other countries, earning praise from fans and critics alike. Now, Haenow returns with his second album, ALIVE, showcasing his husky, soulful vocals and poignant songwriting skills across 11 new tracks, including both original compositions and reimagined classics.

ALIVE captures Haenow's unique blend of old-school rock influences with contemporary themes, offering a range of uplifting anthems and heartfelt ballads. With tracks like "Alive," "Give Me Your Love," and covers of Bill Withers and Elvis Presley, Haenow demonstrates his versatility as an artist, creating a timeless and authentic listening experience that resonates with a wide audience. The album is now available worldwide, marking a significant milestone in Haenow's musical journey.

Top Brand Affinities

Report Date: 2025-08-16

Ben Haenow builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily female (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (6,075 avg views per post), while Instagram provides social proof in comments and saves. Affinities with ITV, Morrisons, Ted Baker point to authentic extensions into Merchandise (t-shirts, hoodies), Vinyl records of the new album, Exclusive behind-the-scenes content. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ben Haenow score 0.69% — Low bucket.

Brand: ITVBrand: MorrisonsBrand: Ted Baker Product: Merchandise (t-shirts, hoodies)Product: Vinyl records of the new albumProduct: Exclusive behind-the-scenes content

Followers:360,485

Engagements:2,503

Rate:0.7%

Posts:577

Avg Likes:2,492

Avg Comments:101

Avg Views:6,075

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 360,485 · Engagements 2,503 · Rate 0.7% Posts 577 · Views 6,075 · Avg Likes 2,492 · Avg Comments 101 · Avg Views 6,075	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED KINGDOM (34%) UNITED STATES (7%) BRAZIL (7%) SOUTH AFRICA (6%) INDIA (3%)	Top regions: UNITED KINGDOM (34%), UNITED STATES (7%), BRAZIL (7%)
Platform Engagement	Instagram: 2,352 avg likes/post · Youtube: 6,075 avg views/post	Best reach: Youtube 6,075 avg views; best engagement: Instagram 2,352 avg likes

Top Brand Affinities

ITV

Entertainment

Score: 51.04

Morrisons

Grocery & Pantry

Score: 20.66

Ted Baker

Apparel & Fashion

Score: 14.38

ASDA

Grocery & Pantry

Score: 13.28

Waitrose

Grocery & Pantry

Score: 12.44

River Island

Apparel & Fashion

Score: 12.08

Costa Coffee

Restaurants & Food Service

Score: 11.92

Apparel & Fashion

Score: 11.51

MISSGUIDED

Apparel & Fashion

Score: 11.51

Sainsbury's

Grocery & Pantry

Score: 11.38

boohoo

Apparel & Fashion

Score: 11.11

Primark

Apparel & Fashion

Score: 9.87

Recommendations

Products & Services

Merchandise (t-shirts, hoodies)
Vinyl records of the new album
Exclusive behind-the-scenes content
VIP concert experiences
Music streaming subscriptions
Collaborative playlists with fans
Music-themed mobile apps
Fan club memberships

Marketing Angles

Highlight the emotional connection of his music
Leverage nostalgia with classic covers
Engage fans through interactive social media challenges
Promote the album's themes of resilience and hope
Utilize influencer partnerships for wider reach
Create content around the making of the album

Content Themes

Live performance snippets
Behind-the-scenes of music video shoots
Fan stories and testimonials
Songwriting process insights
Covers of popular songs
Collaborations with other artists

Partnership Brands

ITV
Morrisons
Ted Baker
ASDA
Costa Coffee
Sainsbury's
Primark
Easyjet
Lush
Cadbury
Guinness
Urban Outfitters
Michael Kors
Victoria's Secret
Dr. Martens
MTV

Brand	Category	Score
ITV	Entertainment	51.04
Morrisons	Grocery & Pantry	20.66
Ted Baker	Apparel & Fashion	14.38
ASDA	Grocery & Pantry	13.28
Waitrose	Grocery & Pantry	12.44
River Island	Apparel & Fashion	12.08
Costa Coffee	Restaurants & Food Service	11.92
Next	Apparel & Fashion	11.51
MISSGUIDED	Apparel & Fashion	11.51
Sainsbury's	Grocery & Pantry	11.38
boohoo	Apparel & Fashion	11.11
Primark	Apparel & Fashion	9.87
Easyjet	Travel & Hospitality	9.45
Selfridges	Apparel & Fashion	9.22
Tesco	Grocery & Pantry	8.81
Marks & Spencer	Apparel & Fashion	8.20
Lush	Beauty & Personal Care	8.02
Vauxhall	Automotive	7.85
Younique	Beauty & Personal Care	7.78
T.G.I. Friday's	Restaurants & Food Service	7.04
Cadbury	Food & Snacks	6.44
Vivienne Westwood	Apparel & Fashion	6.43
Baileys	Beverages	5.77
Superdry	Apparel & Fashion	5.64
Ryanair	Travel & Hospitality	5.52
Topshop	Apparel & Fashion	5.15
Harrods	Luxury & Designer	4.63
Pandora	Jewelry & Watches	4.53
ASOS	Apparel & Fashion	4.50
ALDI	Grocery & Pantry	4.18
Babybump	Baby, Kids & Maternity	4.07
Guinness	Alcoholic Beverages	3.69
Pic Collage	Software, Apps & SaaS	3.63
Lindt	Snacks & Confectionery	3.54
NBC	Entertainment & Media	3.24
Martini	Alcoholic Beverages	3.24
LEGOLAND	Toys & Games	2.99
Aperol	Alcoholic Beverages	2.91
Sunnies Studios	Apparel & Fashion	2.81
Michael Kors	Apparel & Fashion	2.58
Urban Outfitters	Apparel & Fashion	2.55
Showtime	Entertainment	2.53
TOM FORD	Luxury & Designer	2.52
MTV	Entertainment	2.46
BBC	Apparel & Fashion	2.40
Dr. Martens	Apparel & Fashion	2.30
Urban Decay Cosmetics	Beauty & Personal Care	2.03
Geocaching	Sports & Outdoors	1.99
AMC	Entertainment	1.96
Victoria's Secret	Apparel & Fashion	1.94