Ben Folds
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
95,948
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:52:29 UTC
Genres
Biography
In addition to his musical endeavors, Folds is a New York Times Best Selling author and film, TV, and theatre composer. He launched the charitable initiative "Keys For Kids" in North Carolina in 2022, supporting piano lessons for economically disadvantaged children through existing nonprofits. Folds is an advocate for arts policies on a national scale, contributing to Americans For The Arts and the Arts Action Fund.
Ben Folds performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (67%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 13,590 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Yamaha (musical instruments), Spotify (streaming service), Apple Music (streaming service), signaling clear alignment with Merchandise featuring album art, Vinyl records of latest albums, Exclusive concert tickets. If the brief is to seed a message that travels organically, Ben Folds is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 95,948 · Engagements 695 · Rate 0.7% Posts 131 · Views 16,535 · Avg Likes 662 · Avg Comments 65 · Avg Views 16,535 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 33% 35-44: 19% 45-64: 10% |
Largest: 25-34 (34%); next: 18-24 (33%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (49%) UNITED KINGDOM (9%) BRAZIL (5%) CANADA (5%) AUSTRALIA (5%) |
Top regions: UNITED STATES (49%), UNITED KINGDOM (9%), BRAZIL (5%) |
| Platform Engagement | Tiktok: 2,945 avg views/post · Youtube: 13,590 avg views/post | Best reach: Youtube 13,590 avg views; best engagement: Youtube 438 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring album art
- Vinyl records of latest albums
- Exclusive concert tickets
- Music lessons and workshops
- Collaborative projects with other artists
- Charity events for 'Keys For Kids'
- Streaming service partnerships
- Music-themed apparel
Marketing Angles
- Highlight collaborations with symphony orchestras
- Focus on storytelling in music and writing
- Promote charitable initiatives
- Engage fans through interactive social media content
- Leverage nostalgia for 90s rock
- Create behind-the-scenes content for tours
Content Themes
- Music education and advocacy
- Behind-the-scenes of live performances
- Personal stories behind songs
- Collaborations with other musicians
- Fan engagement through Q&A sessions
- Exploration of musical influences
Partnership Brands
- Yamaha (musical instruments)
- Spotify (streaming service)
- Apple Music (streaming service)
- Berklee College of Music (education)
- Guitar Center (music retail)
- National Symphony Orchestra (collaboration)
- MTV (media partnership)
- Rolling Stone (music publication)
- Live Nation (concert promotions)
- Charity: Water (non-profit partnership)
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Ben Folds
The map shows every radio station that aired Ben Folds today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:31:13 | Rockin' the Suburbs | KYWH-FM | Lockwood, US | 254 |
| 2025-08-23 01:20:20 | Still Fighting It (Extended Version) | SBS 러브 FM-SBS 라디오 | Seoul, KR | 259 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
